//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Deutschland"
~subject:"Germany"
~subject:"Theorie"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Germany
Theorie
Market research
64
Marktforschung
64
Marketing theory
21
Marketingtheorie
21
Consumer behaviour
17
Konsumentenverhalten
17
Theory
11
USA
11
United States
11
Scientific method
5
Wissenschaftliche Methode
5
Brand
4
Epistemology
4
Erkenntnistheorie
4
Markenartikel
4
Advertising effects
3
Brand image
3
Gender equality
3
Gleichberechtigung
3
Markenimage
3
Multivariate Analyse
3
Multivariate analysis
3
Werbewirkung
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
Business ethics
2
Ethics
2
Ethik
2
Gender Economics
2
Gender economics
2
History of economic thought
2
International marketing
2
Internationales Marketing
2
Marketing
2
Perception
2
Unternehmensethik
2
Wahrnehmung
2
Werbung
2
more ...
less ...
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Reprint
Aufsatz im Buch
461
Book section
461
Hochschulschrift
431
Article in journal
422
Aufsatz in Zeitschrift
422
Thesis
392
Graue Literatur
384
Non-commercial literature
384
Bibliografie enthalten
218
Bibliography included
218
Arbeitspapier
163
Working Paper
163
Lehrbuch
137
Textbook
129
Collection of articles of several authors
128
Sammelwerk
128
Aufsatzsammlung
76
Statistik
53
Konferenzschrift
52
Statistics
49
Conference proceedings
36
Case study
32
Fallstudie
32
Handbook
31
Handbuch
31
Glossar enthalten
25
Glossary included
25
Mehrbändiges Werk
24
Multi-volume publication
24
Forschungsbericht
19
Festschrift
13
Systematic review
13
Umfrage
13
Ãœbersichtsarbeit
13
CD-ROM, DVD
11
Market information
8
Marktinformation
8
No longer published / No longer aquired
7
Collection of articles written by one author
6
more ...
less ...
Language
All
English
11
Author
All
Hunt, Shelby D.
2
Bagozzi, Richard P.
1
Cattin, Philippe
1
Chonko, Lawrence B.
1
Chow, Yiu Ho
1
Cornelissen, Joep D.
1
Holbrook, Morris B.
1
Hulland, John
1
Keane, John G.
1
Lam, Shunyin
1
Lock, Andrew
1
Peter, Jerome Paul
1
Sawyer, Alan G.
1
Sheth, Jagdish N.
1
Sinkula, James M.
1
Wilcox, James B.
1
Wittink, Dick R.
1
more ...
less ...
Published in...
All
Quantitative marketing techniques and analyses
4
The nature and scope of marketing research
3
Developmental challenges in marketing research
1
Learning by organizations
1
Qualitative marketing research : approaches, techniques and analysis
1
The development of critical perspectives in marketing
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
2
Some observations on marketing research in top management decision making
Keane, John G.
-
2009
Persistent link: https://www.econbiz.de/10003794193
Saved in:
3
The significance of statistical significance tests in marketing research
Sawyer, Alan G.
;
Peter, Jerome Paul
-
2009
Persistent link: https://www.econbiz.de/10003794414
Saved in:
4
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
Saved in:
5
Commercial use of conjoint analysis : a survey
Cattin, Philippe
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794512
Saved in:
6
Use of causal models in marketing research : a review
Hulland, John
;
Chow, Yiu Ho
;
Lam, Shunyin
-
2009
Persistent link: https://www.econbiz.de/10003794520
Saved in:
7
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
8
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
9
Ethical problems of marketing researchers
Hunt, Shelby D.
;
Chonko, Lawrence B.
;
Wilcox, James B.
-
2009
Persistent link: https://www.econbiz.de/10003794825
Saved in:
10
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->