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~subject:"Deutschland"
~subject:"Innovation management"
~subject:"Scientific method"
~type_genre:"Aufsatz in Zeitschrift"
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Deutschland
Innovation management
Scientific method
Marktforschung
2,489
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2,488
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770
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770
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297
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Bauer, Hans H.
3
Belk, Russell W.
3
Gierl, Heribert
3
Hair, Joseph F.
3
Herrmann, Andreas
3
Kaapke, Andreas
3
MacKenzie, Scott B.
3
Podsakoff, Philip M.
3
Sarstedt, Marko
3
Walsh, Gianfranco
3
Wübbenhorst, Klaus L.
3
Alvensleben, Reimar von
2
Balling, Richard
2
Baumgartner, Hans
2
Boerstler, Courtney N.
2
Canniford, Robin
2
Davis, Donna F.
2
Decker, Reinhold
2
Döring, Karen
2
Fang, Eric
2
Fischer, Eileen
2
Golicic, Susan L.
2
Grewal, Rajdeep
2
Harrison, Robert L.
2
Heidenreich, Markus
2
Helm, Roland
2
Hruschka, Harald
2
Huber, Frank
2
Höfer, Björn
2
Lebok, Uwe
2
Lingenfelder, Michael
2
Löwenbein, Oded
2
Palmatier, Robert W.
2
Sattler, Henrik
2
Schiller, Karla
2
Schuckel, Marcus
2
Sondermann, Nikolaus
2
Weijters, Bert
2
Wildner, Raimund
2
Abarashi, Jamal
1
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Deutschland / Bundesamt für Bauwesen und Raumordnung
1
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
18
Jahrbuch der Absatz- und Verbrauchsforschung
17
Qualitative market research : an international journal
17
Organizational research methods : ORM
9
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
International journal of market research
7
Die Betriebswirtschaft : DBW
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of business economics : JBE
6
Journal of the Academy of Marketing Science
6
Journal of business research : JBR
5
Marketing : ZFP ; journal of research and management
5
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing research : JMR
4
Journal of retailing
4
Journal of advertising research
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technological forecasting & social change : an international journal
3
The marketing review
3
Allgemeines statistisches Archiv : AStA ; journal of the German Statistical Society
2
Asia Pacific journal of marketing and logistics
2
Consumer goods Europe
2
Die Bank
2
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
2
Handelsforschung
2
Harvard-Business-Manager : das Wissen der Besten
2
Healthcare Marketing / Jahrbuch
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of historical research in marketing
2
Marketing intelligence & planning
2
Marketing theory
2
Psychology & marketing
2
Raumforschung und Raumordnung
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
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ECONIS (ZBW)
282
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1
Ethics and international business research : considerations and best practices
Miller, Stewart R.
;
Moore, Fiona
;
Eden, Lorraine
- In:
International business review
33
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014460746
Saved in:
2
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
3
The practice of innovating research methods
Lê, Jane Kirsten
;
Schmid, Torsten
- In:
Organizational research methods : ORM
25
(
2022
)
2
,
pp. 308-336
Persistent link: https://www.econbiz.de/10013175719
Saved in:
4
Understanding effect sizes in consumer psychology
Dias, Rodrigo S.
;
Spiller, Stephen
;
Fitzsimons, Gavan J.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10014334011
Saved in:
5
Indigenous research methods to build an uncontested space for marketing insight
Chan, Kaye
;
Khamis, Susie
;
Taylor, Maureen
;
Waller, David
- In:
International journal of market research
65
(
2023
)
6
,
pp. 796-811
Persistent link: https://www.econbiz.de/10014427218
Saved in:
6
Field experiments in marketing research : a systematic methodological review
Malodia, Suresh
;
Dhir, Amandeep
;
Hasni, Muhammad Junaid …
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1939-1965
Persistent link: https://www.econbiz.de/10014342179
Saved in:
7
Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
Saved in:
8
Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Crosby, Elizabeth
;
McKeage, Kim
;
Rittenburg, Terri L.
; …
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 320-339
Persistent link: https://www.econbiz.de/10014246993
Saved in:
9
Navigating multiple approaches to qualitative research in HRD
Zarestky, Jill
- In:
Human resource development review
22
(
2023
)
1
,
pp. 126-138
Persistent link: https://www.econbiz.de/10014230760
Saved in:
10
Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Moufahim, Mona
;
Rodner, Victoria
;
El Jurdi, Hounaida
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10014292037
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