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~subject:"Deutschland"
~subject:"Interactive media"
~type:"article"
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Interactive media
Outdoor advertising
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billboards
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Sander, Matthias
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Erfolgsfaktor Innovation : mit 7 Tabellen
1
Jahrbuch Personalentwicklung : Ausbildung, Weiterbildung, Management Development
1
Marketing : ZFP ; journal of research and management
1
Pervasive advertising
1
Visual merchandising : the image of selling
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ECONIS (ZBW)
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1
Hieroglyphs of commerce : the visual rhetoric of th German Sachplakat
Chapman, Kathleen
- In:
Visual merchandising : the image of selling
,
(pp. 37-53)
.
2016
Persistent link: https://www.econbiz.de/10011584064
Saved in:
2
Opportunities and challenges of interactive public displays as an advertising medium
José, Rui
;
Cardoso, Jorge C. S.
- In:
Pervasive advertising
,
(pp. 139-157)
.
2011
Persistent link: https://www.econbiz.de/10009348761
Saved in:
3
Kompetenzmanagement und Bildungscontrolling
Caspar, Volker
- In:
Jahrbuch Personalentwicklung : Ausbildung, …
19
(
2010
),
pp. 374-382
Persistent link: https://www.econbiz.de/10003956677
Saved in:
4
Drehbanden als innovatives Kommunikationsinstrument in der Sportwerbung
Sander, Matthias
- In:
Erfolgsfaktor Innovation : mit 7 Tabellen
,
(pp. 197-211)
.
2005
Persistent link: https://www.econbiz.de/10002753211
Saved in:
5
Wirkungen von Drehbanden als innovative Form der Bandenwerbung
Sander, Matthias
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 199-213
Persistent link: https://www.econbiz.de/10002177932
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