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~subject:"Deutschland"
~subject:"Kundenintegration"
~subject:"Markenimage"
~subject:"Satisfaction"
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Deutschland
Kundenintegration
Markenimage
Satisfaction
Brand loyalty
831
Markentreue
831
Consumer behaviour
593
Konsumentenverhalten
593
Brand management
560
Markenführung
560
Beziehungsmarketing
535
Relationship marketing
534
Brand image
415
Markenartikel
405
Brand
404
brand loyalty
155
Customer satisfaction
152
Kundenzufriedenheit
152
Social Web
150
Social web
150
Internet marketing
121
Online-Marketing
121
Confidence
85
Vertrauen
85
Emotion
63
Kundenbindung
56
Customer retention
52
Customer integration
42
Personality psychology
38
Persönlichkeitspsychologie
38
USA
33
Dienstleistungsqualität
32
Service quality
32
United States
31
Viral marketing
31
Virales Marketing
31
brand trust
30
Hotel industry
29
Hotellerie
29
Marketing management
29
Advertising effects
28
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22
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15
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Han, Heesup
5
Huang, Chao-Chin
4
King, Ceridwyn
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Augusto, Mário Gomes
3
Burmann, Christoph
3
Dawes, John
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fatma, Mobin
3
Guzman, Francisco
3
Hildebrandt, Lutz
3
Huang, Shyh-Ming
3
Hwang, Jinsoo
3
Khamitov, Mansur
3
Khan, Imran
3
Kim, Jinkyung Jenny
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Nandy, Subarna
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Silberhorn, Nadja
3
So, Kevin Kam Fung
3
Solem, Birgit Andrine Apenes
3
Sondhi, Neena
3
Sparks, Beverley
3
Thomson, Matthew
3
Tran, Trang
3
Abratt, Russell
2
Adibi, Amir Mohammad
2
Ahn, Jiseon
2
Aitken, Robert
2
Ali, Rizwan
2
Alkhawaldeh, Abdelbaset
2
Alnawas, Ibrahim
2
Apriyani, Hanny
2
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Martin-Luther-Universität Halle-Wittenberg
2
Springer Fachmedien Wiesbaden
2
Otto-Friedrich-Universität Bamberg
1
Verlag Dr. Kovač
1
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The journal of product & brand management
21
Journal of retailing and consumer services
20
The journal of brand management : an international journal
19
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
8
Customer engagement : contemporary issues and challenges
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of internet marketing and advertising : IJIMA
6
European journal of marketing : EJM
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
Global business review
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Innovatives Markenmanagement
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
Research
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
European journal of marketing
2
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ECONIS (ZBW)
468
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460
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468
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451
Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
452
The chain of effects from reputation and brand personality congruence to brand loyalty : the role of brand identification
Kuenzel, Sven
;
Halliday, Sue Vaux
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 167-176
Persistent link: https://www.econbiz.de/10008840830
Saved in:
453
Markenloyalität durch persönliche Kommunikation : eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW
Brexendorf, Tim Oliver
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927090
Saved in:
454
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
455
Role of satisfaction in an integrative model of brand loyalty : evidence from China and South Korea
Ha, Hong Youl
;
Janda, Swinder
;
Park, Sang-Kyu
- In:
International marketing review
26
(
2009
)
2
,
pp. 198-220
Persistent link: https://www.econbiz.de/10009522635
Saved in:
456
A study of the link between brand personality and brand loyalty with special reference to corporate branding strategies in a changing Indian market environment
Nifadkar, Renuka S.
- In:
Brand research : [an outcome of the second …
,
(pp. 20-36)
.
2009
Persistent link: https://www.econbiz.de/10009623344
Saved in:
457
Markenloyalität im Aftersales-Marketing : Konzept zur Erhöhung der Markenloyalität in der deutschen Automobilbranche durch Optimierung eines herstellerinitiierten Aftersales-Market...
Hättich, Holger
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003853821
Saved in:
458
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
459
Factors influencing brand loyalty in professional sports fans
Lin, Yun-tsan
;
Lin, Chen-hsien
- In:
Global journal of business research : GJBR
2
(
2008
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10003954653
Saved in:
460
Markenloyalität - Neuorientierung der Markenführung
Haller, Peter
- In:
Wie lassen sich Marken im demographischen Wandel …
,
(pp. 119-127)
.
2008
Persistent link: https://www.econbiz.de/10003748953
Saved in:
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