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~subject:"Dienstleistungsmarketing"
~type_genre:"Article in book"
~type_genre:"Conference paper"
~type_genre:"Hochschulschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Service-dominant logic"
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Dienstleistungsmarketing
Service-dominant logic
35
Service-Dominant Logic
34
Betriebliche Wertschöpfung
9
Customer integration
9
Kundenintegration
9
Value creation
9
Customer value
7
Dienstleistung
7
Kundenwert
7
Marketing theory
7
Marketingtheorie
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Deutschland
6
Germany
6
Business model
5
Geschäftsmodell
5
Theorie
5
Theory
5
Bundling strategy
4
Leistungsbündel
4
Services marketing
4
Beziehungsmarketing
3
Brand management
3
Dienstleistungsinnovation
3
Innovation management
3
Innovationsmanagement
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
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Service innovation
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Services
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Unternehmensbezogene Dienstleistung
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Value co-creation
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Wettbewerbsvorteil
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Business network
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Dienstleistungsmanagement
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Athanasula-Reppa, Anastasia
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Daskou, Sofia
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Dreher, Sebastian
1
Kohtamäki, Marko
1
Kostama, Hanna
1
Lehtonen, Heini
1
Lusch, Robert F.
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Masouras, Andreas
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Major theoretical debates and contemporary issues in marketing theory
1
Neue Perspektiven der marktorientierten Unternehmensführung
1
Springer Gabler Research
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ECONIS (ZBW)
4
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
Saved in:
3
Ausgewählte Problemfelder der Marktorientierung : der Einfluss von Dienstleistungen und Topmanagern auf die Innovativität von Unternehmen
Dreher, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010245403
Saved in:
4
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
Saved in:
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