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~subject:"Dienstleistungsmarketing"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Dienstleistungsmarketing
Marketingtheorie
380
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378
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99
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98
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98
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64
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63
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53
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49
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49
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42
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42
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35
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35
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34
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34
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21
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21
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Lusch, Robert F.
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Major theoretical debates and contemporary issues in marketing theory
3
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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Legends in marketing
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ECONIS (ZBW)
11
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1
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
2
Towards a unifying marketing approach through service
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664676
Saved in:
3
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
4
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
Saved in:
5
Rationalizing service logic, or understanding services as experience?
Schembri, Sharon
-
2008
Persistent link: https://www.econbiz.de/10003610508
Saved in:
6
Further evolving the new dominant logic of marketing : from services to the social construction of markets
Peñaloza, Lisa
;
Venkatesh, Alladi
-
2008
Persistent link: https://www.econbiz.de/10003610698
Saved in:
7
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
8
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
Saved in:
9
Neue Herausforderungen an das Dienstleistungsmarketing
Benkenstein, Martin
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627796
Saved in:
10
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
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