Liana, Pamela John; Jaensson, Jan-Erik; Mmari, Goodluck - In: Future Business Journal 9 (2023) 1, pp. 1-15
a great concern among marketers in understanding customer behaviours such as customer loyalty. Policymakers account for …. Drawing up the service quality model, theory of planned behaviour (TPB) and customer loyalty model, the study examined the … influence of service quality, technical quality (TQ), functional quality (FQ), and reputational quality (RQ) on customer loyalty …