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~subject:"Digital Marketing Channels"
~type:"book"
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Digital Marketing Channels
Beziehungsmarketing
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Einzelhandel
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omnichannel retailing
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Digital Transformation
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Digitalisierung
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E-Commerce
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E-commerce
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Electronic Commerce
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Inter-firm cooperation
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Internet marketing
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Kapitaleinkommen
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Konsumentenverhalten
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Kundenanalyse
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Marketing management
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Marketingmanagement
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Multichannel strategy
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Multikanalvertrieb
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Omnichannel Retailing
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Omnichannel retailing
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Online-Marketing
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Product returns
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Real and Digital World
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Showrooms
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Smart media
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Gao, Biao
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Gao, Mengjia
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Huang, Lin
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Kobe University Monograph Series in Social Science Research
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ECONIS (ZBW)
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Value Realization in the Phygital Reality Market : Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds
Huang, Lin
;
Gao, Biao
;
Gao, Mengjia
-
2023
phygital reality. The interest in the phygital reality market, such as
omnichannel
retailing
integrating physical stores and …
Persistent link: https://www.econbiz.de/10014327452
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