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The blockbuster blueprint : towards a stakeholder theory-based marketing framework
Patil, Vijaya
;
Lim, Weng Marc
;
Date, Hema
;
Donthu, Naveen
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 880-902
Persistent link: https://www.econbiz.de/10014381223
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2
Facing disruption : the cinema value chain in the digital age
Salvador, Elisa
;
Simon, Jean Paul
;
Benghozi, Pierre-Jean
- In:
International journal of arts management
22
(
2019
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10012146126
Saved in:
3
Independent cinema in the digital age : is digital transformation the only way to survival?
Sadlowska, Karolina Maria
;
Karlsson, Paula Sonja
; …
- In:
Economic and business review : EBR
21
(
2019
)
3
,
pp. 411-438
Persistent link: https://www.econbiz.de/10012268567
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4
Quality vs. variety : trading larger screens for more shows in the era of digital cinema
Rao, Anita
;
Hartmann, Wesley R.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011348303
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