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~subject:"Direct marketing"
~subject:"Markenimage"
~type_genre:"Arbeitspapier"
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Direct marketing
Markenimage
Werbung
617
Advertising
591
Online-Marketing
383
Internet marketing
382
Theorie
356
Theory
356
Advertising effects
211
Werbewirkung
211
Consumer behaviour
206
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206
International marketing
183
Internationales Marketing
183
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154
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154
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123
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121
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109
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109
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101
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101
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95
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94
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86
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85
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84
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84
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79
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79
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74
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74
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68
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68
advertising
64
Marktstruktur
59
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59
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59
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58
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58
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57
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Arbeitspapier
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2,025
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391
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Burmann, Christoph
6
Franses, Philip Hans
5
Karlan, Dean
5
Diepen, Merel van
4
Donkers, Bas
4
Leimstoll, Uwe
4
Motta, Massimo
4
Penta, Antonio
4
Piersma, Nanda
4
Van den Poel, Dirk
4
Alioski, Adrian
3
Dahlhoff, Hans-Dieter
3
Lasch, Rainer
3
Loginova, Oksana
3
Musiol, Gerald
3
Neuberger, Doris
3
Potharst, Rob
3
Röder, Klaus
3
Bagozzi, Richard P.
2
Belschak, Frank
2
Bertrand, Marianne
2
Blinda, Lars
2
Cleff, Thomas
2
Fischer, Lena
2
Groenen, Patrick J. F.
2
Hartmann, Wesley
2
Jonker, Jedid-Jah Jan
2
Kagie, Martijn
2
Mullainathan, Sendhil
2
Nair, Harikesh
2
Narayanan, Sridhar
2
Pülz, Michael
2
Quade, Michael
2
Schneider, Raoul
2
Sepúlveda, César
2
Shafir, Eldar
2
Spiller, Achim
2
Stolle, Wulf
2
Stormer, Henrik
2
Verbeke, Willem J. M. I.
2
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Erasmus Research Institute of Management
5
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
3
Econometrisch Instituut <Rotterdam>
2
National Bureau of Economic Research
2
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Institut für Gartenbauökonomie <Hannover>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
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Published in...
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ERIM report series research in management
13
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
8
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Working paper / Dialog Marketing Competence Center
5
Working paper / National Bureau of Economic Research, Inc.
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
Arbeitspapiere zur mathematischen Wirtschaftsforschung
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Policy research working paper : WPS
3
Thünen-series of applied economic theory : working paper
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Beiträge der Hochschule Pforzheim
2
Discussion papers
2
Econometric Institute research papers
2
NBER working paper series
2
Research paper series / Stanford Graduate School of Business
2
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
2
Working paper series
2
Working papers
2
Working papers / TSE : WP
2
Yale Economics Department working papers
2
Arbeitsbericht / Universität Lüneburg, Fachbereich Wirtschafts- und Sozialwissenschaften
1
Arbeitsberichte zur Ökonomie im Gartenbau
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
BEIS research paper
1
BETA-publikatie
1
BREAD working paper
1
BSE working paper : working papers
1
CESifo working papers
1
CSAE working paper / Centre for the Study of African Economies
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Tinbergen Institute
1
Discussion paper / Tinbergen Institute / Tinbergen Institute
1
Discussion paper series / IZA
1
Discussion papers / CEPR
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Diskussionsbeitrag / Department für Agrarökonomie und Rurale Entwicklung, Georg-August-Universität Göttingen
1
Diskussionsbeitrag / Institut für Agrarökonomie der Universität Göttingen
1
Diskussionsbeiträge / Fakultät Wirtschaftswissenschaft, FernUniversität in Hagen
1
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Source
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ECONIS (ZBW)
122
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1
Gamification in sozialen Medien : Auswirkungen gamifizierter Inhalte auf die Markenwahrnehmung bei TikTok
Burmann, Christoph
;
Germroth, Gloria
-
2022
Persistent link: https://www.econbiz.de/10012802135
Saved in:
2
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013365854
Saved in:
3
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013348426
Saved in:
4
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013411402
Saved in:
5
Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
6
All beaches should have one : online reputation analysis on G20S network of Italian seaside destinations
Bertocchi, Dario
;
Zecchin, Lisa
;
Guzzon, Angelica
; …
-
2021
Persistent link: https://www.econbiz.de/10013162363
Saved in:
7
Branded websites, marketplace selling and price competition
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659075
Saved in:
8
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659099
Saved in:
9
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
10
Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna
;
Thomas-Agnan, Christine
;
Simioni, Michel
-
2018
Persistent link: https://www.econbiz.de/10012267477
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