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~subject:"Dokumentenmanagement"
~subject:"Globalization"
~subject:"Markenführung"
~type_genre:"Book section"
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Kenny Lin and Thermaltake - branding strategy and product innovation
Chao, Lung Chieh
;
Wang, Jing
;
Qi, Jing Hua
- In:
Entrepreneurship in the Asia-Pacific : case studies
,
(pp. 93-110)
.
2020
Persistent link: https://www.econbiz.de/10012139322
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2
Framing the role of IT artefacts in homecare processes
Sorrentino, Maddalena
- In:
Emerging themes in information systems and organization …
,
(pp. 321-332)
.
2011
Persistent link: https://www.econbiz.de/10009232659
Saved in:
3
Market making in the personal computer industry
Dedrick, Jason
;
Kraemer, Kenneth L.
- In:
The market makers : how retailers are reshaping the …
,
(pp. 291-310)
.
2011
Persistent link: https://www.econbiz.de/10009006718
Saved in:
4
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
5
Strategic coupling of regional development in global production networks : redistribution of Taiwanese personal computer investment from the Pearl River Delta to the Yangtze River...
Yang, Chun
- In:
Globalizing regional development in East Asia : …
,
(pp. 48-70)
.
2010
Persistent link: https://www.econbiz.de/10003921415
Saved in:
6
Emergence of the global development network in the personal computer industry
Nakahara, Yumiko
- In:
Global movements in the Asia Pacific
,
(pp. 265-283)
.
2009
Persistent link: https://www.econbiz.de/10003927106
Saved in:
7
Strudel des Involvements : das Fallbeispiel "Apple"
Dintner, Kerstin
;
Falbe, Katrin
;
Kolbe, Sandro
;
Voß, Markus
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 87-95)
.
2009
Persistent link: https://www.econbiz.de/10003864120
Saved in:
8
Information and communication technologies and inter-corporate production networks : global information technology and local guanxi in the Taiwanese personal computer industry
Kraemer, Kenneth L.
;
Dedrick, Jason
;
Foster, William
; …
- In:
Multinational corporations and the emerging network …
,
(pp. 89-113)
.
2008
Persistent link: https://www.econbiz.de/10003581885
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9
Structure everything
Catarci, Tiziana
;
Dong, Luna
;
Halvey, Alon
;
Poggi, Antonella
- In:
Personal information management
,
(pp. 108-126)
.
2007
Persistent link: https://www.econbiz.de/10003664812
Saved in:
10
Unify everything : it's all the same to me
Karger, David R.
- In:
Personal information management
,
(pp. 127-152)
.
2007
Persistent link: https://www.econbiz.de/10003664815
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