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~subject:"E-Mail"
~subject:"Pharmaceuticals"
~subject:"Retail trade"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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E-Mail
Pharmaceuticals
Retail trade
Direct marketing
567
Direktmarketing
567
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136
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136
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110
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106
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42
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Online-Handel
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Aikin, Kathryn J.
5
Park, Jin Seong
5
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5
Fogel, Joshua
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Betts, Kevin R.
3
Limbu, Yam B.
3
Mackert, Michael
3
Ball, Jennifer Gerard
2
Berndt, Ernst R.
2
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2
Good, Megan C.
2
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2
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2
Lee-Wingate, Sooyeon Nikki
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Liu, Qiang
2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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Health marketing quarterly
31
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
International journal of advertising : the quarterly review of marketing communications
3
The journal of law & economics
3
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of public policy & marketing
2
Journal of retailing
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Advances in business and management forecasting
1
Applied economics
1
Cogent business & management
1
Der Markt : international journal of marketing
1
Economic affairs : journal of the Institute of Economic Affairs
1
Frontiers in health policy research
1
IEEE transactions on engineering management : EM
1
Information economics and policy : IEP
1
Information systems research : ISR
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of nonprofit and voluntary sector marketing
1
International journal of production economics
1
Journal of business & economics research
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ECONIS (ZBW)
143
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1
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143
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1
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
2
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
3
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
4
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
5
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
6
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
7
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
8
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
9
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
10
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
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