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~subject:"E-commerce"
~subject:"Relationship marketing"
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Search: subject:"social media"
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Subject
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E-commerce
Relationship marketing
Social Web
19,910
Social web
19,906
Online-Marketing
12,410
Internet marketing
12,319
Consumer behaviour
6,603
Konsumentenverhalten
6,603
Electronic Commerce
3,061
Viral marketing
2,759
Virales Marketing
2,758
Online retailing
2,542
Online-Handel
2,542
Beziehungsmarketing
2,518
Soziales Netzwerk
2,444
Social network
2,269
Markenführung
2,223
Brand management
2,215
Werbewirkung
2,133
Advertising effects
2,131
Internet
2,087
social media
2,064
Social media
1,956
Advertising
1,804
Werbung
1,802
Web 2.0 technologies
1,731
Web 2.0-Technologien
1,730
Digitalisierung
1,652
Digitization
1,591
Marketingmanagement
1,335
Marketing management
1,322
Markenimage
1,248
Brand image
1,243
Deutschland
1,135
Germany
1,112
Website
1,069
USA
1,012
Social Media
1,011
United States
1,006
Digital platform
996
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2,320
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912
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3,752
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1,289
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9
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137
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137
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114
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114
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95
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89
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64
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64
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63
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49
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46
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46
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45
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32
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30
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20
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14
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14
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13
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11
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11
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7
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7
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6
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6
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5
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404
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Harrigan, Paul
17
Kollmann, Tobias
16
Ahuja, Vandana
14
Agnihotri, Raj
13
Hajli, Nick
13
Dwivedi, Yogesh Kumar
12
Wirtz, Bernd W.
12
Law, Chun Hung Roberts
11
Loureiro, Sandra Maria Correia
11
Alavi, Shirin
10
Hollebeek, Linda D.
10
Itani, Omar S.
10
Alt, Rainer
9
Qiu, Liangfei
9
Rahman, Zillur
9
Ratten, Vanessa
9
Tan, Yong
9
Thaichon, Park
9
Kumar, Vikas
8
Malthouse, Edward C.
8
Rita, Paulo
8
Vrontis, Demetris
8
Akram, Umair
7
Chaffey, Dave
7
Conduit, Jodie
7
Fletcher, Amelia
7
Ghose, Anindya
7
Kamboj, Shampy
7
Karjaluoto, Heikki
7
Ozuem, Wilson
7
Ruyter, Ko de
7
Schumann, Jan Hendrik
7
Skiera, Bernd
7
Straker, Karla
7
Usman, Osly
7
Wrigley, Cara
7
Bernoff, Josh
6
Bilgihan, Anil
6
Bonatti, Alessandro
6
Brodie, Roderick J.
6
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IGI Global
25
Springer Fachmedien Wiesbaden
16
American Marketing Association
4
Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Gabler <Firma>
3
Springer-Verlag GmbH
3
Steria Mummert Consulting AG
3
Bund-Verlag
2
De Gruyter Oldenbourg
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
OECD
2
Organisation for Economic Co-operation and Development
2
Universität Mannheim
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Bundesverband Digitale Wirtschaft
1
Carl Heymanns Verlag
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
Edition Virgines e.K.
1
Edward Elgar Publishing
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachhochschulbibliothek Münster
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
GeNeMe <2001, Dresden>
1
GeNeMe <2002, Dresden>
1
Handelshochschule Leipzig
1
Healthcare Information and Management Systems Society
1
Helmut-Schmidt-Universität
1
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Published in...
All
Journal of business research : JBR
142
Journal of retailing and consumer services
119
International journal of internet marketing and advertising : IJIMA
66
International journal of electronic marketing and retailing : IJEMR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of internet commerce
42
Electronic commerce research
41
Technological forecasting & social change : an international journal
41
Journal of management information systems : JMIS
39
SpringerLink / Bücher
36
Information systems research : ISR
35
The journal of product & brand management
35
International journal of business information systems : IJBIS
31
International journal of e-business research : an official publication of the Information Resources Management Association
31
International journal of hospitality management
30
Journal of electronic commerce research : JECR
28
Journal of strategic marketing
28
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Marketing intelligence & planning
27
Business horizons
26
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
26
International journal of electronic commerce : IJEC
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
International journal of electronic customer relationship management : IJECRM
21
Journal of hospitality marketing & management
21
Journal of promotion management : innovations in planning and applied research
21
Journal of the Academy of Marketing Science
21
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
20
Cogent business & management
20
International journal of contemporary hospitality management
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of marketing communications
20
Journal of travel and tourism marketing
20
Premier reference source
20
The journal of services marketing
20
Electronic markets : EM ; the international journal of electronic commerce and business media
19
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Source
All
ECONIS (ZBW)
5,047
EconStor
1
RePEc
1
Other ZBW resources
1
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41
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41
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
42
Why shop on
social
media
? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
43
Social
media
content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
44
The role of
social
media
in building trust, self-perceived creativity and satisfaction for millennial entrepreneurs
Hamid, Rahmad Solling
;
Ukkas, Imran
;
Goso, Goso
;
Abror, …
- In:
Journal of small business & enterprise development
31
(
2024
)
2
,
pp. 377-394
Persistent link: https://www.econbiz.de/10014512713
Saved in:
45
Mall relevance, shoppers' well-being and mall loyalty : moderating role of
social
media
celebrity
Javed, Hafiz Muhammad Usama
;
Yaqub, Rana Muhammad Shahid
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 168-182
Persistent link: https://www.econbiz.de/10014484235
Saved in:
46
The influence of brand-related
social
media
content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
47
Celebrity endorsers and
social
media
influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
48
What makes customers more engaged on
social
media
? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
49
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between
social
media
influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
50
Digital content marketing on
social
media
along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
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