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~subject:"Efficient Consumer Response"
~subject:"Konsumgütermarketing"
~type_genre:"Arbeitspapier"
~type_genre:"Fallstudie"
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Efficient Consumer Response
Konsumgütermarketing
Category Management
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Category management
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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L' approche catégorielle en grande distribution : analyse comparée entre la France et le Canada
Bonet Fernandez, Dominique
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2015
Persistent link: https://www.econbiz.de/10010486930
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2
Absatzmittlergerichtetes Markenmanagement in Konsumgütermärkten
Westphal, Oliver
-
2010
Persistent link: https://www.econbiz.de/10009665192
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3
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
Kracklauer, Alexander H.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001740554
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