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~subject:"Einführung"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Textbook"
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Marketing : a critical introduction
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003772683
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Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2007
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8. ed.
Persistent link: https://www.econbiz.de/10004512943
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Kritische Implementierungsanalysen zur aktuellen Bedeutung moderner Konzeptansätze einer marktorientierten Unternehmungsführung
Zerres, Michael P.
(
contributor
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2002
Persistent link: https://www.econbiz.de/10001689484
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