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~subject:"Einzelhandel"
~subject:"Markenführung"
~subject:"Marketing management"
~type:"article"
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Einzelhandel
Markenführung
Marketing management
Sales promotion
1,316
Verkaufsförderung
1,308
Consumer behaviour
648
Konsumentenverhalten
648
Preismanagement
242
Pricing strategy
242
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211
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Marketingmanagement
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Relationship marketing
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Online-Handel
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Online-Marketing
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Rabatt
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Ladengestaltung
68
Low-cost strategy
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68
Store design
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Kundenbindungsprogramm
61
Loyalty program
61
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60
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59
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Jain, Amit
5
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3
Cheng, T. C. E.
3
Ieva, Marco
3
Natter, Martin
3
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3
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3
Sivakumaran, Bharadhwaj
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Ziliani, Cristina
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Abril Barrie, Carmen
2
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González-Benito, Óscar
2
Goodstein, Ronald Charles
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Grewal, Dhruv
2
Gümüş, Mehmet
2
Henderson, Ty
2
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Journal of retailing and consumer services
26
Journal of business research : JBR
20
Journal of retailing
13
Journal of promotion management : JPM
11
Journal of marketing research : JMR
9
Journal of promotion management : innovations in planning and applied research
9
The international review of retail, distribution and consumer research
8
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
Journal of marketing communications
7
International journal of production economics
6
Marketing letters : a journal of research in marketing
6
European journal of marketing : EJM
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Agribusiness : an internat. journal
3
Company and customer relations
3
European research studies
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of the Academy of Marketing Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
The journal of consumer marketing
3
Business horizons
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of advertising research
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of revenue and pricing management
2
Manufacturing & service operations management : M & SOM
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
385
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1
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385
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1
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
4
Spatial transmission of price promotion for German beer retailers
Ren, Yanjun
;
Li, Xiaofei
;
Loy, Jens-Peter
- In:
Regional studies : official journal of the Regional …
57
(
2023
)
10
,
pp. 1967-1980
Persistent link: https://www.econbiz.de/10014420139
Saved in:
5
The impact of price promotions on sales of unhealthy food and drink products in British retail stores
Watt, Toby
;
Beckert, Walter
;
Smith, Richard
;
Cornelsen, …
- In:
Health economics
32
(
2023
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10013461886
Saved in:
6
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Saved in:
7
The influence of publicity and
sales
promotion
on marketing performance in Nigeria
Ogunmuyiwa, Michael Segun
- In:
Athens journal of business & economics : AJBE
8
(
2022
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10012704168
Saved in:
8
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
9
Consumer engagement through conditional promotions : an exploratory study
Nigam, Achint
;
Dewani, Prem Prakash
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012799477
Saved in:
10
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
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