//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenorientierung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Marketingmanagement
Beziehungsmarketing
127
Relationship marketing
127
Kundenmanagement
47
Theorie
41
Theory
41
Marketing
39
Deutschland
32
Germany
32
Marketing management
23
Beziehungsmanagement
18
Betriebswirtschaftslehre
17
Business economics
17
Lieferantenmanagement
17
Supplier relationship management
17
Selling
14
Verkauf
14
Consumer behaviour
12
Konsumentenverhalten
12
Kundenorientierung
12
Management
12
Customer service
11
Kundenservice
11
Kundenwert
10
Marketing theory
10
Marketingtheorie
10
Qualitätsmanagement
10
Unternehmen
10
Customer value
9
Dienstleistungsmanagement
9
Physical distribution
9
Quality management
9
Service management
9
Vertrieb
9
Dienstleistung
8
Dienstleistungsbetrieb
8
Dienstleistungsmarketing
8
Dienstleistungsqualität
8
Electronic Commerce
8
Service quality
8
more ...
less ...
Type of publication
All
Book / Working Paper
27
Type of publication (narrower categories)
All
Textbook
Article in journal
1,918
Aufsatz in Zeitschrift
1,918
Aufsatz im Buch
297
Book section
297
Hochschulschrift
196
Thesis
153
Graue Literatur
120
Non-commercial literature
120
Collection of articles of several authors
90
Sammelwerk
90
Arbeitspapier
69
Working Paper
69
Aufsatzsammlung
68
Case study
52
Fallstudie
52
Bibliografie enthalten
42
Bibliography included
42
Ratgeber
40
Guidebook
38
Lehrbuch
33
Handbook
32
Handbuch
32
Conference paper
26
Konferenzbeitrag
26
Konferenzschrift
21
Conference proceedings
13
Festschrift
11
Collection of articles written by one author
10
Sammlung
10
Reprint
8
Dissertation u.a. PrĂĽfungsschriften
4
Glossar enthalten
4
Glossary included
4
Bibliografie
2
CD-ROM, DVD
2
Company information
2
Firmeninformation
2
Interview
2
Accompanied by computer file
1
more ...
less ...
Language
All
English
21
German
6
Author
All
Hollensen, Svend
5
Ahearne, Michael
3
Manning, Gerald L.
3
Reece, Barry L.
3
Ferrell, Odies C.
2
Johnston, Mark W.
2
Marshall, Greg W.
2
Opresnik, Marc Oliver
2
Pride, William M.
2
Baack, Donald
1
Baran, Roger J.
1
Bauer, Ewald
1
Bennett, Rebekah
1
Berger, Paul D.
1
Best, Roger J.
1
Canhoto, Ana Isabel Domingos
1
Clow, Kenneth E.
1
Duparcq, Patrick
1
Esch, Franz-Rudolf
1
Freter, Hermann
1
Galka, Robert J.
1
Hanna, Richard
1
Herrmann, Andreas
1
Johnson, Michael D.
1
Kleinaltenkamp, Michael
1
Levens, Michael
1
McColl-Kennedy, Janet R.
1
Naskrent, Julia
1
Nguyen, Bang Xuân
1
Plinke, Wulff
1
Ray, Rajesh
1
Russell-Bennett, Rebekah
1
Sattler, Henrik
1
Seja, Christa
1
Shaw, Stephen
1
Simkin, Lyndon
1
Töpfer, Armin
1
more ...
less ...
Published in...
All
A Marsh marketing text
1
Always learning
1
Internationale StandardlehrbĂĽcher der Wirtschafts- und Sozialwissenschaften
1
Kohlhammer Edition Marketing
1
Markt- und werteorientierte UnternehmensfĂĽhrung
1
McGraw-Hill/Irwin series in marketing
1
Technischer Vertrieb
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The dark side of CRM : customers, relationships and management
Nguyen, Bang Xuân
(
contributor
);
Simkin, Lyndon
(
contributor
)
-
2016
Persistent link: https://www.econbiz.de/10013547328
Saved in:
2
Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2018
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011569873
Saved in:
3
CRM : the foundation of contemporary marketing strategy
Baran, Roger J.
;
Galka, Robert J.
-
2013
Persistent link: https://www.econbiz.de/10009728028
Saved in:
4
Marketing management : a customer-oriented approach
Clow, Kenneth E.
;
Baack, Donald
-
2010
Persistent link: https://www.econbiz.de/10013547660
Saved in:
5
Marketing management : a relationship approach
Hollensen, Svend
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10010426428
Saved in:
6
Marketing : a relationship perspective
Hollensen, Svend
;
Opresnik, Marc Oliver
-
2015
-
Second edition
Persistent link: https://www.econbiz.de/10014009182
Saved in:
7
Empfehlungserfolge durch Involvement-Marketing
Seja, Christa
-
2013
Persistent link: https://www.econbiz.de/10009691286
Saved in:
8
Marketing : defined, explained, applied
Levens, Michael
-
2012
-
2nd ed., internat. ed
Persistent link: https://www.econbiz.de/10008991793
Saved in:
9
Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2012
-
12th ed., international ed.
Persistent link: https://www.econbiz.de/10009008485
Saved in:
10
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->