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~subject:"Einzelhandel"
~type:"article"
~type_genre:"Conference paper"
~type_genre:"Glossary included"
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Einzelhandel
Marketing management
61
Marketingmanagement
61
Consumer behaviour
18
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18
Internet marketing
15
Online-Marketing
15
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12
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Argila Irurita, Ana Maria
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Choi, Seung-chan
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Girotto, Michele
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Haikal
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Hendrawaty, Ernie
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M. S. Mahrinasari
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Journal of retailing and consumer services
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
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ECONIS (ZBW)
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1
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
Saved in:
2
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
Saved in:
3
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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