Pugnetti, Carlo; Becker, Johannes; Zani, Cristian - In: International Journal of Financial Studies : open … 10 (2022) 4, pp. 1-14
Social media usage has grown rapidly in recent years, and with it companies' interest in interacting with their … customers on these platforms. It is, however, not yet clear whether customers welcome more intense relationships on social media … can look forward to increasing interaction as younger individuals, who are more open to social media, age into core …