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~subject:"Erfolgsfaktor"
~subject:"Firmenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Product-line extension"
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Erfolgsfaktor
Firmenimage
Brand extension
362
Markentransfer
362
Consumer behaviour
244
Konsumentenverhalten
244
Brand management
220
Markenführung
220
Brand image
202
Markenimage
202
Brand
71
Markenartikel
69
Luxury goods
30
Luxusgüter
30
Brand extensions
29
brand extension
27
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26
United States
26
Marketing management
24
Marketingmanagement
24
Beziehungsmarketing
22
New product development
22
Produktentwicklung
22
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22
Success factor
22
Advertising effects
19
Werbewirkung
19
Bewertung
16
Evaluation
16
Corporate reputation
13
India
13
Indien
13
brand extensions
13
Sponsoring
12
Sponsorship
12
Brand architecture
11
Innovation
11
Markenarchitektur
11
Product quality
11
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11
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Article in journal
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35
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5
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32
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3
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Völckner, Franziska
4
Sattler, Henrik
3
Sichtmann, Christina
2
Albrecht, Carmen-Maria
1
Andriopoulos, Constantine
1
Autere, Vesa
1
Backhaus, Christof
1
Bapat, Dhananjay
1
Bei, Lien-ti
1
Bijmolt, Tammo H. A.
1
Bjørnå, Hilde
1
Brandstätter, Marion
1
Brown, Brian
1
Burmann, Christoph
1
Carter, Robert E.
1
Chen, Jui-ho
1
Cheong, Yunjae
1
Curry, David J.
1
Datta, Saroj Kumar
1
Deng, Qian
1
Dens, Nathalie
1
Diamantopoulos, Adamantios
1
Falkenreck, Christine
1
Faßnacht, Martin
1
Ferguson, Graham
1
Foscht, Thomas
1
Gierl, Heribert
1
Goetz, Daniela Maria
1
Gotsi, Manto
1
Gurzki, Hannes
1
Haahtela, Kari
1
Hennigs, Nadine
1
Henseler, Jörg
1
Horváth, Csilla
1
Hüttl-Maack, Verena
1
Jacob, Jayanth
1
Jung, Kwon
1
Kaplanidou, Kyriaki
1
Kim, Kihan
1
Knoerzer, Katharina
1
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Journal of the Academy of Marketing Science
3
The journal of brand management : an international journal
3
Corporate reputation review : an international journal
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business innovation and research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of international marketing and marketing research
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Public performance & management review
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The IUP journal of brand management : IJBRM
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
35
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1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
3
Investigating determinants of brand extension success in a fit and a non-fit scenario
Knoerzer, Katharina
;
Millemann, Jan Andre
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 379-398
Persistent link: https://www.econbiz.de/10012693543
Saved in:
4
How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
5
Policy transfer of branding and reputation management : motivations, challenges, and opportunities for a small rural municipality
Lockert, Åshild Skjegstad
;
Bjørnå, Hilde
;
Krane, …
- In:
Public performance & management review
43
(
2020
)
2
,
pp. 461-482
Persistent link: https://www.econbiz.de/10012206190
Saved in:
6
The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
Saved in:
7
A mediation analysis on the potential determinants of brand extension success
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of business innovation and research
14
(
2017
)
4
,
pp. 502-518
Persistent link: https://www.econbiz.de/10011863346
Saved in:
8
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
9
Brand name strategies for successful upward extension
Goetz, Daniela Maria
;
Faßnacht, Martin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
5
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011559904
Saved in:
10
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
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