//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Erfolgsfaktor"
~subject:"Innovation"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product-line extension"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
Innovation
Brand extension
362
Markentransfer
362
Consumer behaviour
244
Konsumentenverhalten
244
Brand management
220
Markenführung
220
Brand image
202
Markenimage
202
Brand
71
Markenartikel
69
Luxury goods
30
Luxusgüter
30
Brand extensions
29
brand extension
27
USA
26
United States
26
Marketing management
24
Marketingmanagement
24
Beziehungsmarketing
22
New product development
22
Produktentwicklung
22
Relationship marketing
22
Success factor
22
Advertising effects
19
Werbewirkung
19
Bewertung
16
Evaluation
16
Corporate reputation
13
Firmenimage
13
India
13
Indien
13
brand extensions
13
Sponsoring
12
Sponsorship
12
Brand architecture
11
Markenarchitektur
11
Product quality
11
Produktqualität
11
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
33
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
33
Hochschulschrift
11
Thesis
9
Aufsatz im Buch
8
Book section
8
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Reprint
1
more ...
less ...
Language
All
English
30
German
3
Author
All
Völckner, Franziska
4
Sattler, Henrik
3
Sichtmann, Christina
2
Albrecht, Carmen-Maria
1
Backhaus, Christof
1
Bapat, Dhananjay
1
Bei, Lien-ti
1
Bijmolt, Tammo H. A.
1
Biraglia, Alessandro
1
Boon, Edward
1
Brandstätter, Marion
1
Brown, Brian
1
Butcher, Luke
1
Carter, Robert E.
1
Chang, Aihwa
1
Curry, David J.
1
Datta, Pratim
1
Datta, Saroj Kumar
1
Dawar, Niraj
1
Dens, Nathalie
1
Diamantopoulos, Adamantios
1
Eggers, Fabian
1
Eggers, Felix
1
Faßnacht, Martin
1
Ferguson, Graham
1
Foscht, Thomas
1
Gerrath, Maximilian H. E. E.
1
Geuens, Maggie
1
Gierl, Heribert
1
Goedertier, Frank
1
Goetz, Daniela Maria
1
Grant, Philip
1
Gurzki, Hannes
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Henseler, Jörg
1
Hill, Geoffrey
1
Horváth, Csilla
1
Houston, Mark B.
1
Hüttl-Maack, Verena
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
3
The journal of product & brand management
3
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
International journal of business innovation and research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of business economics : JBE
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The IUP journal of brand management : IJBRM
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Vision : the journal of business perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
10
of
33
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
3
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
4
Investigating determinants of brand extension success in a fit and a non-fit scenario
Knoerzer, Katharina
;
Millemann, Jan Andre
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 379-398
Persistent link: https://www.econbiz.de/10012693543
Saved in:
5
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
6
Antecedent effects of info content on user attitudes toward radical technology-brand-extension : info content on user attitudes of brand extensions
Datta, Pratim
;
Hill, Geoffrey
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
1
,
pp. 36-58
Persistent link: https://www.econbiz.de/10012182750
Saved in:
7
The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
Saved in:
8
Gotta catch 'em all : invigorating Pokémon through an innovative brand extension
Butcher, Luke
;
Sung, Billy
;
Raynes-Goldie, Kate
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 227-239
Persistent link: https://www.econbiz.de/10012060063
Saved in:
9
A mediation analysis on the potential determinants of brand extension success
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of business innovation and research
14
(
2017
)
4
,
pp. 502-518
Persistent link: https://www.econbiz.de/10011863346
Saved in:
10
Consumer generated brand extensions : definition and response strategies
Boon, Edward
;
Grant, Philip
;
Kietzmann, Jan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 337-344
Persistent link: https://www.econbiz.de/10011607040
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->