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~subject:"Erfolgsfaktor"
~subject:"Marketing management"
~type_genre:"Conference paper"
~type_genre:"Handbook"
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Erfolgsfaktor
Marketing management
Brand management
150
Markenführung
150
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
76
Brand image
75
Brand
72
Markenartikel
70
Deutschland
33
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33
Handelsmarke
30
Store brand
30
Sustainable product
27
Öko-Produkt
27
Beziehungsmarketing
26
Relationship marketing
26
Einzelhandel
25
Markenpolitik
25
Retail trade
25
Marketingmanagement
20
Theorie
17
Theory
17
Internet marketing
16
Online-Marketing
16
Social Web
14
Social web
14
Advertising effects
13
Werbewirkung
13
Markenrecht
12
Trademark law
12
Environmental management
11
Umweltmanagement
11
Designation of origin
10
Herkunftsbezeichnung
10
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9
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9
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Conference paper
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1,162
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1,162
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314
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314
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157
Thesis
129
Graue Literatur
91
Non-commercial literature
91
Case study
82
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82
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79
Sammelwerk
79
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61
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39
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German
9
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Baumgarth, Carsten
2
Held, Dirk
2
Scheier, Christian
2
Agbokanzo, Koffi Selom
1
Aiello, Gaetano
1
Athanasula-Reppa, Anastasia
1
Bruhn, Manfred
1
Cauberghe, Veroline
1
Choi, Seung-chan
1
Daskou, Sofia
1
Derqui, Belén
1
Feri, Alessandro
1
Forehand, Mark
1
Fudurić, Morana
1
Gendel-Guterman, Hanna
1
Heilmann, Thomas
1
Herden, Andreas
1
Herm, Steffen
1
Horvat, Sandra
1
Hudders, Liselot
1
Ind, Nicholas
1
Jewell, Robert D.
1
Kamenz, Uwe
1
Ko, Eunju
1
Lee, Chang Han
1
Levy, Shalom
1
M. S. Mahrinasari
1
Mafael, Alexander
1
Masouras, Andreas
1
Möller-Herm, Jana
1
Pandjaitan, Dorothy Haratua Rouly
1
Phan, Michel Cao Tuan
1
Reed, Americus, II
1
Retno, S. L.
1
Riekhof, Hans-Christian
1
Saenger, Christina
1
Sandberg, Berit
1
Sawtschenko, Peter
1
Schönberger, Angela
1
Stilcken, Rudolf
1
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Internationales Design Zentrum Berlin
1
Springer Fachmedien Wiesbaden
1
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Journal of business research : JBR
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
GABAL Management
1
Haufe Wirtschafts-Sachbuch
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of retailing and consumer services
1
Kultur- und Museumsmanagement
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
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1
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
2
The marketing agency role in delineating and communicating
brand
purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
3
From Chambord's
brand
equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
4
Brand
purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
5
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
6
Analysis of the role of
brand
orientation in
brand
performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
7
Please do not buy our
brand
: how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
8
Defensive strategy against a private label : building
brand
premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
9
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
10
Associative and dissociative comparative advertising strategies in broadening
brand
positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
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