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~subject:"Estimation"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Estimation
Social Web
Welt
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7
Di Virgilio, Francesca
7
Dölling, Steffen
7
Fantapié Altobelli, Claudia
7
Füller, Johann
7
Möhlenbruch, Dirk
7
Camilleri, Mark Anthony
6
Hinson, Robert
6
Keefer, Philip
6
Klamma, Ralf
6
Korflesch, Harald F. O. von
6
Krcmar, Helmut
6
Michelis, Daniel
6
Rose, Andrew
6
Wiedmann, Klaus-Peter
6
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5
De Grauwe, Paul
5
Eichengreen, Barry
5
Ferri, Fernando
5
Graff, Michael
5
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5
Knack, Stephen F.
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Kollmann, Tobias
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Langner, Sascha
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Leimeister, Jan Marco
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Ratten, Vanessa
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Schneider, Friedrich
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4
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Handbook of social media management : value chain and business models in changing media markets
39
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on integrating social media into strategic marketing
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Analyzing the strategic role of social networking in firm growth and productivity
19
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
19
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
18
The SAGE handbook of social media marketing
18
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
16
Information diffusion management and knowledge sharing ; volume 2
15
Organizations and social networking : utilizing social media to engage consumers
15
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Strategic customer relationship management in the age of social media
14
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
13
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
13
Social media in strategic management
13
Social media listening and monitoring for business applications
13
The Routledge companion to digital consumption
13
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
13
Web 2.0 : the business model
13
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
12
Computer-mediated marketing strategies : social media and online brand communities
12
Consumer psychology in a social media world
12
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
12
Digital Business in Africa : Social Media and Related Technologies
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
11
Handbook of research on business social networking ; Vol. 2
11
Harnessing the power of social media and web analytics
11
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Social-Media-Handbuch : Theorien, Methoden, Modelle
11
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
10
E-collaboration ; Vol. 1
10
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
10
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
10
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ECONIS (ZBW)
3,560
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1
The evolution of CSR information disclosure from Web 1.0 to Web 2.0
Du, Jiaxu
;
Wang, Kangding
- In:
Harnessing technology for knowledge transfer in …
,
(pp. 203-226)
.
2024
Persistent link: https://www.econbiz.de/10014531415
Saved in:
2
Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie
;
Beck, Chiara
- In:
Zukunft des Marketings
,
(pp. 57-76)
.
2023
opportunities in the Metaverse. However, there is great uncertainty regarding effective strategies in this new "
world
". As research …
Persistent link: https://www.econbiz.de/10014516198
Saved in:
3
Effective brand building in metaverse platform : consumer-based brand equity in a virtual
world
(CBBE)
Catherine, S.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
Saved in:
4
The welfare effects of social media
Allcott, Hunt
;
Braghieri, Luca
;
Eichmeyer, Sarah
; …
- In:
The political economy of social media
,
(pp. 25-30)
.
2023
Persistent link: https://www.econbiz.de/10014444274
Saved in:
5
Social media and mental health
Braghieri, Luca
;
Levy, Ro'ee
;
Makarin, Alexey
- In:
The political economy of social media
,
(pp. 31-44)
.
2023
Persistent link: https://www.econbiz.de/10014444279
Saved in:
6
Social media, news consumption and polarisation
Levy, Ro'ee
- In:
The political economy of social media
,
(pp. 47-58)
.
2023
Persistent link: https://www.econbiz.de/10014444281
Saved in:
7
The effect of social media on elections : evidence from the United States
Fujiwara, Thomas
;
Mueller, Karsten
;
Schwarz, Carlo
- In:
The political economy of social media
,
(pp. 89-97)
.
2023
Persistent link: https://www.econbiz.de/10014444286
Saved in:
8
Social media and protest participation : evidence from Russia
Enikolopov, Ruben
;
Makarin, Alexey
;
Petrova, Maria
- In:
The political economy of social media
,
(pp. 121-129)
.
2023
Persistent link: https://www.econbiz.de/10014444289
Saved in:
9
Social media and Xenophobia : evidence from Russia
Bursztyn, Leonardo
;
Egorov, Georgij V.
;
Enikolopov, Ruben
; …
- In:
The political economy of social media
,
(pp. 153-161)
.
2023
Persistent link: https://www.econbiz.de/10014444295
Saved in:
10
The political economy of social media in China
Qin, Bei
;
Strömberg, David
;
Wu, Yanhui
- In:
The political economy of social media
,
(pp. 175-183)
.
2023
Persistent link: https://www.econbiz.de/10014444301
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