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~subject:"Ethnic group"
~subject:"Innovationsdiffusion"
~subject:"Zielgruppe"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Interkulturelles Marketing"
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Innovationsdiffusion
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7
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7
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Handbook of research on ethnic and intra-cultural marketing
3
Handbook of research on effective marketing in contemporary globalism
2
Transcultural marketing for incremental and radical innovation
2
Kulturspezifik in der europäischen Wirtschaftskommunikation
1
The Routledge companion to advertising and promotional culture
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Ethical issues in target marketing : inclusion, exclusion, and consumer vulnerability
Rittenburg, Terri L.
;
Lunde, Matthew B.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 14-28)
.
2022
Persistent link: https://www.econbiz.de/10013498998
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2
Ethnic marketing : the good, the bad and the unknown
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 29-40)
.
2022
Persistent link: https://www.econbiz.de/10013499005
Saved in:
3
White gaze in fashion markets
Cavusoglu, Lena
;
Atik, Deniz
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 86-101)
.
2022
Persistent link: https://www.econbiz.de/10013502416
Saved in:
4
Transcultural marketing and product life cycles in international markets
Vianelli, Donata
;
Valta, Manuela
- In:
Handbook of research on effective marketing in …
,
(pp. 377-392)
.
2014
Persistent link: https://www.econbiz.de/10010403462
Saved in:
5
Understanding culture, motivation, and ethnic consumer behavior
Koo, Fung Kuen
;
Le, Huong
- In:
Handbook of research on effective marketing in …
,
(pp. 47-65)
.
2014
Persistent link: https://www.econbiz.de/10010403586
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6
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
Saved in:
7
Unveiling culturally diverse markets : a typology of youth in Flanders, Belgium
Koeman, Joyce
- In:
Transcultural marketing for incremental and radical …
,
(pp. 43-65)
.
2014
Persistent link: https://www.econbiz.de/10010211708
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8
The ties that bind : US Hispanic advertising and the tension between global and local forces
Chávez, Christopher A.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 146-158)
.
2013
Persistent link: https://www.econbiz.de/10010197572
Saved in:
9
Kampagnenadaption vs. Textadaption : Abstraktionsebenen der Integrierten Marketingkommunikation
Nielsen, Martin
- In:
Kulturspezifik in der europäischen Wirtschaftskommunikation
,
(pp. 13-31)
.
2013
Persistent link: https://www.econbiz.de/10009747391
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