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~subject:"Europa"
~subject:"Marketingmanagement"
~type_genre:"Bibliografie"
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Search: subject:"Internationales Marketing"
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Europa
Marketingmanagement
Internationales Marketing
17
International marketing
15
Marketing management
5
Marketing
3
Multinationales Unternehmen
3
Theorie
3
Theory
3
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3
World
3
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2
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2
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2
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2
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2
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2
Internationales Management
2
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2
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2
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1
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1
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1
B-to-B-Marketing
1
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1
Campania
1
Carl W. Meyer
1
Consumer behaviour
1
Consumer goods marketing
1
Corporate culture
1
Cross-cultural management
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Dienstleistungsmarketing
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1
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Book / Working Paper
7
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Bibliografie
Article in journal
351
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351
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115
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115
Lehrbuch
71
Hochschulschrift
58
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56
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52
Graue Literatur
44
Non-commercial literature
44
Bibliografie enthalten
41
Bibliography included
41
Collection of articles of several authors
40
Sammelwerk
40
Aufsatzsammlung
30
Case study
22
Fallstudie
22
Reprint
12
Glossar enthalten
10
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10
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9
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8
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6
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3
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English
4
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3
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Ahsen, Anette von
1
Bruhn, Manfred
1
Helsen, Kristiaan
1
Hüttner, Manfred
1
Keegan, Warren J.
1
Kotabe, Masaaki
1
Meffert, Heribert
1
Meissner, Günther
1
Onkvisit, Sak
1
Quelch, John A.
1
Reichmann, Thomas
1
Schlegelmilch, Bodo B.
1
Shaw, John J.
1
Wehrle, Friedrich
1
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Published in...
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Schriftenreihe des Lehrstuhls für Marketing Universität Dortmund / Sonderausgabe
1
The Jossey-Bass business & management series
1
Source
All
ECONIS (ZBW)
7
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1
The global market : developing a strategy to manage across borders
Quelch, John A.
(
ed.
)
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10001906836
Saved in:
2
International marketing : analysis and strategy
Onkvisit, Sak
;
Shaw, John J.
-
2004
-
4. ed.
Persistent link: https://www.econbiz.de/10001808893
Saved in:
3
Global marketing management
Kotabe, Masaaki
-
2004
-
3. ed., Wiley international ed.
Persistent link: https://www.econbiz.de/10013490479
Saved in:
4
Global marketing management : a European perspective
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
-
2001
Persistent link: https://www.econbiz.de/10001506515
Saved in:
5
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hütt...
Ahsen, Anette von
(
ed.
);
Hüttner, Manfred
(
honouree
)
-
1996
Persistent link: https://www.econbiz.de/10000584611
Saved in:
6
Internationales
Marketing
: Zukunftsperspektiven in Europa und im internationalen Umfeld ; Prof. Dr. Hans Günther Meissner aus Anlaß der Emeritierung
Reichmann, Thomas
(
contributor
);
Meissner, Günther
(
honouree
)
-
1995
Persistent link: https://www.econbiz.de/10000553124
Saved in:
7
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
Saved in:
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