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~subject:"Evaluation"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Aufsatz im Buch"
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Evaluation
Konsumentenverhalten
Mode
Brand extension
57
Markentransfer
57
Brand management
37
Markenführung
37
Consumer behaviour
20
Brand image
15
Markenimage
15
Brand
10
Markenartikel
10
Deutschland
7
Erfolgsfaktor
7
Germany
7
Success factor
7
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6
Luxusgüter
6
Marketing management
5
Marketingmanagement
5
Brand architecture
3
International marketing
3
Internationales Marketing
3
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3
Sportmarketing
3
Sports marketing
3
Bewertung
2
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2
Brand equity
2
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2
EU-Staaten
2
Empirical method
2
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2
Fashion
2
Product management
2
Produktmanagement
2
Relationship marketing
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
South Korea
2
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Article
22
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Aufsatz im Buch
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249
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249
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22
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12
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7
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5
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2
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2
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1
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22
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Keller, Kevin Lane
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Park, C. Whan
2
Aaker, David A.
1
Bhat, Sobodh
1
Bless, Herbert
1
Boush, David M.
1
Braig, Bridgette M.
1
Bridges, Sheri
1
Cedrola, Elena
1
De Canio, Francesca
1
Denize, Sara
1
Feng, Silei
1
Ghaddar, Sarah
1
Greifenender, Rainer
1
Han, Jin K.
1
Heath, Timothy B.
1
Jiménez-Zarco, Ana Isabel
1
Jin, Byoungho
1
John, Deborah Roedder
1
Kim, Chung K.
1
Kim, JungKeun
1
Kim, Kyeongheui
1
Lavack, Anne M.
1
Lawson, Robert
1
Lee, Changhan
1
Loken, Barbara
1
Martinelli, Elisa
1
Milberg, Sandra
1
Monga, Alokparna Basu
1
Moreno-Gavara, Carmen
1
Ostillio, Maria Carmela
1
Park, Jon-won
1
Reddy, Srinivas K.
1
Sattler, Henrik
1
Schmitt, Bernd
1
Smith, Margo
1
Sood, Sanjay
1
Stegemann, Nicole
1
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Brand management ; Vol. 3
10
Fashion branding and communication : core strategies of European luxury brands
2
Measuring and managing brands
2
Advancing insights on brand management
1
Brand management in emerging markets : theories and practice
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of brand relationships
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Social psychology of consumer behavior
1
The Oxford handbook of luxury business
1
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ECONIS (ZBW)
22
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1
Model of service brand equity evaluation based on brand extension
Feng, Silei
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 240-245)
.
2023
Persistent link: https://www.econbiz.de/10014516584
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2
Luxury brand extensions and perceived luxury : insights from the Australian market
Stegemann, Nicole
;
Denize, Sara
- In:
The Oxford handbook of luxury business
,
(pp. 249-271)
.
2022
Persistent link: https://www.econbiz.de/10013273936
Saved in:
3
Retail brand extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advancing insights on brand management
,
(pp. 83-101)
.
2017
Persistent link: https://www.econbiz.de/10011855071
Saved in:
4
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10012498302
Saved in:
5
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
6
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
7
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
8
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
9
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
10
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
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