Ščiukauskė, Indrė; Romeika, Giedrius; … - In: Journal of business economics and management 25 (2024) 1, pp. 85-103
While the traditional components of employer brand equity are applied in the context of an organization's employees, this study sought to assess a hitherto unexplored context - the extent to which employer brand equity impacts on consumers of an organization's service brand rather than the...