//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Fernsehen"
~subject:"Filmwirtschaft"
~subject:"Product Placement"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"TV-Programm"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Fernsehen
Filmwirtschaft
Product Placement
Fernsehprogramm
131
Television programme
131
Deutschland
53
Germany
53
Fernsehsender
19
Television industry
19
Brand management
14
Markenführung
14
Fernsehwerbung
12
Football
12
Fußball
12
Media economics
12
Medienökonomik
12
Professional sports
12
Profisport
12
Public relations
12
Television
12
Television advertising
12
USA
12
Öffentlichkeitsarbeit
12
United States
11
Film production
10
Filmproduktion
10
Sports economics
10
Sportökonomik
10
Broadcasting industry
9
Licence
9
Lizenz
9
Marketing cooperation
9
Marketingkooperation
9
Rundfunksender
9
Sport
8
Sports
8
Commercial television
7
Media usage
7
Mediennutzung
7
Privater Fernsehsender
7
Product placement
7
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
98
Aufsatz in Zeitschrift
98
Book section
24
Graue Literatur
21
Non-commercial literature
21
Hochschulschrift
15
Thesis
14
Arbeitspapier
10
Working Paper
10
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
5
Bibliografie enthalten
3
Bibliography included
3
Case study
3
Conference proceedings
3
Fallstudie
3
Konferenzschrift
3
Advisory report
1
Amtsdruckschrift
1
Conference paper
1
Government document
1
Gutachten
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
14
German
9
French
1
Author
All
Amgarten, Gabriela
1
Bandion, Peter
1
Bielby, Denise D.
1
Buchinger, Uschi
1
Cook, Gary
1
Dens, Nathalie
1
Enke, Margit
1
Förster, Kati
1
Giner Larza, Eva Maria
1
Gral, Theresa
1
Hallenberger, Gerd
1
Havens, Timothy
1
Hayday, Matthew
1
Heer, Carsten
1
Hirschman, Elizabeth Caldwell
1
Kowalczyk, Christine
1
Kölmel, Michael
1
Leischnig, Alexander
1
MacLaren, Andrew
1
Maclean, Mairi
1
Martinez, Jennifer
1
McGovern, Alyce
1
Meutgens, Ralf
1
Moloney, Molly
1
Ngo, Bob Q.
1
Nielsen, Arthur C.
1
Noguti, Valeria
1
O'Gorman, Kevin
1
Orlamünder, Harald
1
Pandit, Naresh
1
Pelsmacker, Patrick de
1
Peskine, Jacques
1
Piepiorka, Christine
1
Rathmann, Peggy
1
Rimscha, M. Bjørn von
1
Rubia Orti, Daniel de la
1
Rubia Orti, Jose Enrique de la
1
Russell, Cristel Antonia
1
Sauter, Dietrich
1
Stern, Barbara B.
1
more ...
less ...
Published in...
All
Engaging consumers through branded entertainment and convergent media
3
Zur Ökonomie der Unterhaltungsproduktion
3
Annual Marketing Research Conference : contributed papers, 1953
1
Celebrity, convergence and transformation
1
Communicating in Canada's past : essays in media history ; [... the Canadian Media History Conference held at Ryerson University in 2006, ...]
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
La mondialisation immatérielle : rapport
1
Negotiating values in the creative industries : fairs, festivals and competitive events
1
Netzwelt - Wege, Werte, Wandel
1
New technology-based firms in the new millennium ; Vol. 9
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
1
Strategien erfolgreicher TV-Marken : eine internationale Analyse
1
The advertising and consumer culture reader
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The problem of pleasure : leisure, tourism and crime
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Transformation in cultural industries
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Think Transmedia! : transmediales Marketing für Formate in der Fernsehwirtschaft
Piepiorka, Christine
- In:
Innovativer Einsatz digitaler Medien im Marketing : …
,
(pp. 75-89)
.
2019
Persistent link: https://www.econbiz.de/10012009409
Saved in:
2
Puppets of necessity? : celebritisation in structured reality television
Thompson, Alex
;
Stringfellow, Lindsay
;
Maclean, Mairi
; …
- In:
Celebrity, convergence and transformation
,
(pp. 26-48)
.
2018
Persistent link: https://www.econbiz.de/10011737130
Saved in:
3
Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
4
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
5
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
6
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
7
Crime time : the rise of police programming on television
Wise, Jenny
;
McGovern, Alyce
- In:
The problem of pleasure : leisure, tourism and crime
,
(pp. 20-31)
.
2012
Persistent link: https://www.econbiz.de/10009488390
Saved in:
8
Clustering and the internationalisation of high technology small firms in film and television
Cook, Gary
;
Pandit, Naresh
-
2012
Persistent link: https://www.econbiz.de/10009536633
Saved in:
9
Brand placement in television shows : exploring the role of program-induced moods
Rathmann, Peggy
;
Leischnig, Alexander
;
Enke, Margit
- In:
Current insights and future trends : [extended versions …
,
(pp. 261-272)
.
2012
Persistent link: https://www.econbiz.de/10009748094
Saved in:
10
Formatmarken im Fokus : TV-Markenführung in den USA
Bandion, Peter
;
Buchinger, Uschi
;
Gral, Theresa
; …
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 31-72)
.
2011
Persistent link: https://www.econbiz.de/10008907120
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->