//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Fernsehen"
~subject:"Television advertising"
~subject:"USA"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"TV-Programm"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Fernsehen
Television advertising
USA
Fernsehprogramm
9
Television programme
9
United States
5
Fernsehwerbung
3
Brand
2
Broadcasting industry
2
Business model
2
Deutschland
2
Fernsehsender
2
Germany
2
Geschäftsmodell
2
Markenartikel
2
Rundfunksender
2
Television industry
2
1950-2005
1
Advertising effects
1
Arzneimittel
1
Auswahl
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand management
1
Competitive strategy
1
Computerized method
1
Computerunterstützung
1
Content Management
1
Content management
1
Customer satisfaction
1
Event marketing
1
Event-Marketing
1
Fernsehanstalt
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
Großbritannien
1
Handicraft cooperative
1
Handwerkergenossenschaft
1
India
1
Indien
1
more ...
less ...
Type of publication
All
Article
5
Book / Working Paper
2
Type of publication (narrower categories)
All
Fallstudie
Article in journal
166
Aufsatz in Zeitschrift
166
Graue Literatur
48
Non-commercial literature
48
Arbeitspapier
38
Working Paper
38
Aufsatz im Buch
32
Book section
32
Hochschulschrift
20
Thesis
17
Collection of articles of several authors
10
Sammelwerk
10
Aufsatzsammlung
8
Case study
7
Bibliografie enthalten
4
Bibliography included
4
Conference proceedings
3
Konferenzschrift
3
Amtsdruckschrift
2
Government document
2
Advisory report
1
Conference paper
1
Gutachten
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
5
German
2
Author
All
Förster, Kati
1
Galak, Jeff
1
Giner Larza, Eva Maria
1
Mangaraj, B. K.
1
McDowell, Walter
1
Meyvis, Tom
1
Mohr, Iris
1
Nelson, Leif D.
1
Pagel, Sven
1
Rubia Orti, Daniel de la
1
Rubia Orti, Jose Enrique de la
1
Summerfield, Lynn
1
Sutherland, John
1
more ...
less ...
Published in...
All
Engaging consumers through branded entertainment and convergent media
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
International journal of sports marketing & sponsorship
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The journal of media economics
1
Wirtschaftswissenschaft
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
2
Modeling multi-criteria promotional strategy based on fuzzy goal programming
Mangaraj, B. K.
- In:
Implementing new business models in for-profit and …
,
(pp. 246-265)
.
2011
Persistent link: https://www.econbiz.de/10009126074
Saved in:
3
Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
Saved in:
4
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
5
Super Bowl: a case study of buzz marketing
Mohr, Iris
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 33-39
Persistent link: https://www.econbiz.de/10003678066
Saved in:
6
Integriertes Content Management in Fernsehunternehmen
Pagel, Sven
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001763430
Saved in:
7
Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->