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~subject:"Werbewirkung"
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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Improvement of the methodology of justification of design decisions for creating an image video
Potrashkova, Lyudmyla
- In:
Technology audit and production reserves
4
(
2021
)
4/60
,
pp. 11-14
Persistent link: https://www.econbiz.de/10013167146
Saved in:
2
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
3
The effectiveness of green advertising : influences of claim specificity, product's environmental relevance and consumers' pro-environmental orientation
Alniacik, Umit
;
Yılmaz, Çengiz
- In:
Amfiteatru economic : an economic and business research …
14
(
2012
)
31
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009789177
Saved in:
4
Advertising effectiveness, digital video recorders, and product market competition
Ghosh, Bikram
;
Stock, Axel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 639-649
Persistent link: https://www.econbiz.de/10008652630
Saved in:
5
Do digital video recorders influence sales?
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 998-1010
Persistent link: https://www.econbiz.de/10008796601
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6
Der Personal Video Recorder als Geschäftsmodellinnovation
Rimscha, M. Bjørn von
- In:
Neue Technik, neue Medien, neue Gesellschaft? : …
,
(pp. 231-257)
.
2007
Persistent link: https://www.econbiz.de/10003404924
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7
An assessment of utility and competitive superiority in the video entertainment industries
Albarran, Alan B.
- In:
The journal of media economics
6
(
1993
)
2
,
pp. 45-51
Persistent link: https://www.econbiz.de/10001149400
Saved in:
8
The VCR explosion and its impact on television broadcasting in Europe
Luyken, Georg M.
- In:
The Columbia journal of world business : publ. …
22
(
1987
)
3
,
pp. 65-70
Persistent link: https://www.econbiz.de/10003620806
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