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~subject:"Fernsehprogramm"
~type:"article"
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Search: subject_exact:"Mediennutzung"
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Fernsehprogramm
Mediennutzung
952
Media usage
946
Internet
180
Deutschland
174
Germany
174
Consumer behaviour
157
Konsumentenverhalten
157
Social Web
154
Social web
154
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131
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130
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108
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108
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101
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101
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72
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72
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71
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70
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66
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66
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64
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60
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54
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Benesch, Christine
2
Buraimo, Babatunde
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Etayo, Cristina
2
Frey, Bruno S.
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Gerhard, Heinz
2
Puente, Víctor
2
Pérez, Levi
2
Rodríguez, Plácido
2
Romaniuk, Jenni
2
Shi, Yang
2
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2
Zubayr, Camille
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Gui, Marco
1
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1
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Media-Perspektiven
7
The journal of media economics
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of advertising research
2
Journal of sports economics
2
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics
1
Arts and the market
1
De Gruyter handbook of media economics
1
Economic development : journal of the Institute of Economics, Skopje
1
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1
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1
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
1
Handbuch der Marktforschung
1
Homo oeconomicus
1
International journal of advertising : the review of marketing communications
1
International journal of the economics of business
1
Jahrbuch Seniorenmarketing
1
Journal of behavioral and experimental economics
1
Journal of business research : JBR
1
Journal of media business studies
1
Kyklos : international review for social sciences
1
Marketing theory
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Psychology & marketing
1
Public Value : Theorie und Praxis im internationalen Vergleich
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
1
The B.E. journal of economic analysis & policy
1
The IUP journal of marketing management : IJMM
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
Uncertainty Shocks in Africa : Impact and Equilibrium Strategies for Sound Economic and Social Development
1
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ECONIS (ZBW)
54
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1
Substitution effects and the transnational demand for European soccer telecasts
Nalbantis, Georgios
;
Pawlowski, Tim
;
Schreyer, Dominik
- In:
Journal of sports economics
24
(
2023
)
4
,
pp. 407-442
Persistent link: https://www.econbiz.de/10014245983
Saved in:
2
Against the mainstream : field evidence on a positive link between media consumption and the demand for sports among children
Weimar, Daniel
;
Breuer, Christoph
- In:
Kyklos : international review for social sciences
75
(
2022
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013190559
Saved in:
3
The audience in media markets
Medina, Mercedes
;
Pérez-Latre, Francisco J.
; …
- In:
De Gruyter handbook of media economics
,
(pp. 169-183)
.
2024
Persistent link: https://www.econbiz.de/10014538891
Saved in:
4
COVID-19 television audience program choices : analysis of how Nigerians consume television during the pandemic
Egielewa, Peter E.
;
Ngonso, Blessed F.
;
Ate, Andrew A.
; …
- In:
Uncertainty Shocks in Africa : Impact and Equilibrium …
,
(pp. 183-202)
.
2023
Persistent link: https://www.econbiz.de/10014227287
Saved in:
5
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde
;
Forrest, David
;
McHale, Ian
;
Tena, J. D.
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 644-655
Persistent link: https://www.econbiz.de/10013206881
Saved in:
6
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
7
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
Saved in:
8
Televised sporting events : applications of second screens
Marín-Montín, Joaquín
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 15-29)
.
2020
Persistent link: https://www.econbiz.de/10012234747
Saved in:
9
Audience engagement and transmedia adaptation : the case of The Lizzie Bennet Diaries
Heredia-Torres, María
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 56-75)
.
2020
Persistent link: https://www.econbiz.de/10012234757
Saved in:
10
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
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