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~subject:"Fernsehwerbung"
~subject:"Werbung"
~type_genre:"Article in journal"
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Fernsehwerbung
Werbung
Television advertising
456
Advertising effects
261
Werbewirkung
261
Consumer behaviour
111
Konsumentenverhalten
111
USA
102
United States
102
Advertising
99
Internet marketing
82
Online-Marketing
82
Media usage
49
Mediennutzung
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47
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Television
47
Television programme
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43
Brand management
37
Markenführung
37
Target group
34
Zielgruppe
34
Sport event
31
Sportveranstaltung
31
advertising
26
Product Placement
25
Product placement
25
Theorie
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Theory
23
Hörfunkwerbung
21
Radio advertising
21
Brand image
20
Markenimage
20
Emotion
19
television
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India
17
Indien
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Marketing management
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Hochschulschrift
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Bellman, Steven
17
Varan, Duane
14
Pelsmacker, Patrick de
9
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Kent, Robert J.
5
Reijmersdal, Eva A. van
5
Romaniuk, Jenni
5
Schweidel, David A.
5
Beal, Virginia
4
Coffey, Amy Jo
4
Dens, Nathalie
4
Guitart, Ivan A.
4
Hartnett, Nicole
4
Hudders, Liselot
4
Kennedy, Rachel
4
Kind, Hans Jarle
4
Neijens, Peter C.
4
Pan, Steve
4
Schweda, Anika
4
Wooley, Brooke
4
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Boerman, Sophie C.
3
Cheong, Yunjae
3
Fossen, Beth L.
3
Joo, Mingyu
3
Kim, Kihan
3
Lee, Wei-Na
3
Lipsman, Andrew
3
Nilssen, Tore
3
Phau, Ian
3
Rask, Amy
3
Reinares, Pedro
3
Robinson, Jennifer A.
3
Sharp, Byron
3
Shi, Yang
3
Soni, Pavleen
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Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
23
Journal of marketing communications
18
Journal of promotion management : JPM
15
The journal of media economics
15
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of advertising : the review of marketing communications
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Media-Perspektiven
3
Quantitative marketing and economics : QME
3
The journal of consumer marketing
3
The journal of industrial economics
3
Tourism management : research, policies, practice
3
Canadian journal of agricultural economics : CJAE
2
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ECONIS (ZBW)
458
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31
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
32
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
33
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
34
Promoting wellness or waste? : evidence from antidepressant advertising
Shapiro, Bradley T.
- In:
American economic journal
14
(
2022
)
2
,
pp. 439-477
Persistent link: https://www.econbiz.de/10013202108
Saved in:
35
Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
Saved in:
36
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
37
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
38
Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
39
Television and American consumerism
Kim, Woojin
- In:
Journal of public economics
208
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013347418
Saved in:
40
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
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