//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles written by one author"
~type_genre:"Glossar enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Konsumentenverhalten
Brand management
22
Markenführung
22
Markenpolitik
9
Consumer behaviour
5
Brand
4
Markenartikel
4
Strategisches Management
4
Brand image
3
Deutschland
3
Germany
3
Markenimage
3
Marketing
3
Theorie
3
Theory
3
Welt
3
World
3
Bekleidungsindustrie
2
Betriebswirtschaftslehre
2
Beziehungsmarketing
2
Business economics
2
Clothing industry
2
Designer
2
Fashion
2
Innovation
2
Kommunikation
2
Licence
2
Lizenz
2
Market entry
2
Marketingmanagement
2
Markteintritt
2
Mode
2
Product management
2
Produktmanagement
2
Relationship marketing
2
Social Web
2
Social web
2
Strategic management
2
Time
2
USA
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Collection of articles written by one author
Glossar enthalten
Article in journal
5,979
Aufsatz in Zeitschrift
5,979
Aufsatz im Buch
472
Book section
472
Hochschulschrift
170
Thesis
133
Graue Literatur
127
Non-commercial literature
127
Arbeitspapier
85
Working Paper
85
Collection of articles of several authors
76
Sammelwerk
76
Conference paper
63
Konferenzbeitrag
63
Reprint
62
Case study
58
Fallstudie
58
Aufsatzsammlung
52
Konferenzschrift
24
Conference proceedings
13
Ratgeber
10
Guidebook
9
Fallstudiensammlung
7
Handbook
7
Handbuch
7
Festschrift
5
Lehrbuch
4
Sammlung
4
Bibliografie enthalten
3
Bibliography included
3
Interview
3
Systematic review
3
Übersichtsarbeit
3
Glossary included
2
Textbook
2
Amtsdruckschrift
1
Beispielsammlung
1
Elektronischer Datenträger
1
more ...
less ...
Language
All
English
4
German
2
Author
All
Baumgarth, Carsten
1
Berthon, Pierre R.
1
Bihler, Jürgen
1
Holbrook, Morris B.
1
Kick, Markus
1
Kirchgeorg, Manfred
1
Maier, Erik
1
Sheth, Jagdish N.
1
Stach, Jens
1
Terech, Andres
1
more ...
less ...
Published in...
All
Legends in consumer behavior
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Online Plus
1
Springer-Gabler Research
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
Saved in:
3
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
4
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
Saved in:
5
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
Saved in:
6
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->