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~subject:"Firmenimage"
~subject:"Marketing"
~subject:"USA"
~type_genre:"Article in journal"
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Search: subject_exact:"Country reputation"
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Firmenimage
Marketing
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Reputation
7
country reputation
7
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6
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4
Herkunftsbezeichnung
4
Tourism
4
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Country image
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Country reputation
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Pakistan
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country-of-origin
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tourism
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Mainolfi, Giada
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Corporate reputation review : an international journal
2
Journal of marketing communications
2
International journal of Chinese culture and management : IJCCM
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Country reputation as a moderator of tourism advertising effectiveness
Fullerton, Jami A.
;
Kendrick, Alice
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10011705486
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2
The 2010 FIFA World Cup and South Africa : a study of longer-term effects and moderators of country reputation
Holtzhausen, Derina
;
Fullerton, Jami A.
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 185-198
Persistent link: https://www.econbiz.de/10011376485
Saved in:
3
The effects of leader image on national reputation : influence of Chinese Presidents Hu Jintao and Xi Jinping on Korean perceptions and attitudes toward China
Yoo, Jae-woong
;
Jin, Young-ju
- In:
Corporate reputation review : an international journal
18
(
2015
)
1
,
pp. 50-64
Persistent link: https://www.econbiz.de/10010514001
Saved in:
4
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
5
Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga
- In:
Corporate reputation review : an international journal
17
(
2014
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
Saved in:
6
Country reputation and attitudes towards made in Italy products : a study on Chinese consumers
Marino, Vittoria
;
Mainolfi, Giada
- In:
International journal of Chinese culture and management …
3
(
2013
)
3
,
pp. 228-241
Persistent link: https://www.econbiz.de/10009791532
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