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~subject:"Firmenimage"
~subject:"Theory"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Theory
Brand management
10,650
Markenführung
10,650
Markenimage
8,346
Brand image
8,343
Consumer behaviour
8,072
Konsumentenverhalten
8,071
Brand
5,159
Markenartikel
5,085
Beziehungsmarketing
2,427
Relationship marketing
2,427
Social Web
1,604
Social web
1,604
Online-Marketing
1,406
Internet marketing
1,405
Advertising effects
1,228
Werbewirkung
1,228
Marketing management
1,013
Marketingmanagement
1,010
Designation of origin
861
Herkunftsbezeichnung
861
Customer satisfaction
833
Kundenzufriedenheit
833
Luxury goods
788
Luxusgüter
788
USA
777
United States
772
Tourism marketing
760
Tourismusmarketing
760
Advertising
718
Brand loyalty
718
Werbung
696
Corporate reputation
668
Markentreue
627
Einzelhandel
619
Retail trade
618
Destination management
608
Destinationsmanagement
608
Theorie
580
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Undetermined
435
Free
171
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Article
996
Book / Working Paper
235
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Arbeitspapier
Article in journal
Conference paper
Aufsatz in Zeitschrift
998
Hochschulschrift
314
Graue Literatur
300
Non-commercial literature
300
Aufsatz im Buch
288
Book section
288
Thesis
279
Working Paper
227
Bibliografie enthalten
80
Bibliography included
80
Case study
63
Fallstudie
63
Collection of articles of several authors
61
Sammelwerk
61
Aufsatzsammlung
43
Lehrbuch
32
Textbook
26
Reprint
14
Konferenzschrift
13
Collection of articles written by one author
9
Conference proceedings
9
Handbook
9
Handbuch
9
Konferenzbeitrag
9
Sammlung
9
Systematic review
8
Übersichtsarbeit
8
Fallstudiensammlung
7
Guidebook
7
Ratgeber
7
Festschrift
4
Mikroform
3
Glossar enthalten
2
Glossary included
2
Mehrbändiges Werk
2
Multi-volume publication
2
Amtsdruckschrift
1
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Language
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English
1,102
German
112
French
11
Italian
3
Dutch
2
Spanish
1
Author
All
Melewar, T. C.
17
Balmer, John M. T.
15
Hruschka, Harald
13
Burmann, Christoph
12
Foroudi, Pantea
11
Bang, Nguyen
10
Bauer, Hans H.
9
Franses, Philip Hans
9
Hildebrandt, Lutz
7
Huber, Frank
7
Sattler, Henrik
7
Gupta, Suraksha
6
Iglesias, Oriol
6
Paap, Richard
6
Parker, Philip M.
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Boztuğ, Yasemin
5
Chintagunta, Pradeep K.
5
Fettes, Werner
5
Foroudi, Mohammad Mahdi
5
Peitz, Martin
5
Probst, Markus
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Soberman, David A.
5
Urde, Mats
5
Wiedmann, Klaus-Peter
5
Abratt, Russell
4
Becker, Kip
4
Bouamra-Mechemache, Zohra
4
Bühler, Stefan
4
Chen, Weifeng
4
Choi, Jay Pil
4
Czellar, Sandor
4
Dennis, Charles
4
Esch, Franz-Rudolf
4
Greyser, Stephen A.
4
Hakenes, Hendrik
4
Halbheer, Daniel
4
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Institution
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Erasmus Research Institute of Management
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
Center for Economic Research <Tilburg>
2
European University Institute / Department of Economics
1
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
Umeå Universitet / Institutionen för Nationalekonomi
1
Universität Hannover / Institut für Marketing & Management
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
All
The journal of brand management : an international journal
51
Journal of business research : JBR
37
The journal of product & brand management
21
Journal of retailing and consumer services
20
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
14
European journal of marketing : EJM
12
Journal of business ethics : JOBE
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Marketing intelligence & planning
11
Working paper / National Bureau of Economic Research, Inc.
11
Marketing : ZFP ; journal of research and management
10
Corporate communications : an international journal
9
Discussion paper / Centre for Economic Policy Research
9
International journal of industrial organization
9
International studies of management and organization
9
Journal of marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of business economics : JBE
8
Journal of travel and tourism marketing
8
Asia Pacific journal of marketing and logistics
7
Discussion papers / CEPR
7
Journal of marketing research : JMR
7
Journal of strategic marketing
7
Qualitative market research : an international journal
7
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
7
The journal of industrial economics
7
Applied economics
6
Faculty & research / Insead : working paper series
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of business strategy
6
Journal of economics & management strategy : JEMS
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing communications
6
Journal of marketing management : MM
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Marketing letters : a journal of research in marketing
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
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Source
All
ECONIS (ZBW)
1,231
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1
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
2
Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros
;
Foxall, Gordon Robert
;
Coelho, …
- In:
Journal of modelling in management
19
(
2024
)
4
,
pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
5
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
6
Brand capital and debt choice
Alam, Nurul
;
Boubaker, Sabri
;
Chen, Xiaomeng
;
Hasan, …
- In:
International review of financial analysis
93
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014543538
Saved in:
7
Brand advertising competition across economic cycles
Özturan, Peren
;
Deleersnyder, Barbara
;
Ozsomer, Aysegul
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10015057460
Saved in:
8
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
9
Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers
Cavaliere, Alberto
;
Crea, G.
- In:
Journal of economics
135
(
2022
)
3
,
pp. 223-253
Persistent link: https://www.econbiz.de/10013172826
Saved in:
10
The mediating effects of perceived brand integrity on brand ethical behavior and corporate brand legitimacy in halal cosmetics
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
6
,
pp. 1461-1478
Persistent link: https://www.econbiz.de/10015063225
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