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~subject:"Firmenimage"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
~type_genre:"Conference proceedings"
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Search: subject:"Markenartikel"
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Subject
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Firmenimage
Brand management
10,698
Markenführung
10,698
Markenimage
8,352
Brand image
8,348
Consumer behaviour
8,081
Konsumentenverhalten
8,080
Brand
5,180
Markenartikel
5,108
Beziehungsmarketing
2,429
Relationship marketing
2,429
Social Web
1,606
Social web
1,606
Online-Marketing
1,407
Internet marketing
1,406
Advertising effects
1,229
Werbewirkung
1,229
Marketing management
1,021
Marketingmanagement
1,018
Designation of origin
865
Herkunftsbezeichnung
865
Customer satisfaction
833
Kundenzufriedenheit
833
Luxury goods
788
Luxusgüter
788
USA
779
United States
774
Tourism marketing
760
Tourismusmarketing
760
Advertising
722
Brand loyalty
718
Werbung
701
Corporate reputation
670
Markentreue
627
Einzelhandel
620
Retail trade
619
Destination management
608
Destinationsmanagement
608
Theory
586
Theorie
585
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Online availability
All
Undetermined
318
Free
72
Type of publication
All
Article
630
Book / Working Paper
40
Type of publication (narrower categories)
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Arbeitspapier
Article in journal
Conference paper
Conference proceedings
Aufsatz in Zeitschrift
634
Aufsatz im Buch
147
Book section
147
Case study
44
Fallstudie
44
Hochschulschrift
41
Thesis
34
Graue Literatur
31
Non-commercial literature
31
Working Paper
30
Collection of articles of several authors
29
Sammelwerk
29
Aufsatzsammlung
14
Reprint
11
Guidebook
7
Ratgeber
7
Fallstudiensammlung
6
Konferenzbeitrag
6
Konferenzschrift
4
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Festschrift
1
Handbook
1
Handbuch
1
Interview
1
Lehrbuch
1
Mikroform
1
Sammlung
1
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Language
All
English
650
German
19
French
3
Author
All
Melewar, T. C.
17
Balmer, John M. T.
15
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Foroudi, Mohammad Mahdi
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Abratt, Russell
4
Becker, Kip
4
Chen, Weifeng
4
Dennis, Charles
4
Greyser, Stephen A.
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Wiedmann, Klaus-Peter
4
Abimbola, Temi
3
Dineen, Brian R.
3
Han, Heesup
3
He, Xinming
3
Hennigs, Nadine
3
Hussain, Shahzeb
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kirchgeorg, Manfred
3
Kitchen, Philip J.
3
Markovic, Stefan
3
Navare, Jyoti
3
Nobre, Helena
3
Singh, Jaywant
3
Smith, Katherine Taken
3
Swoboda, Bernhard
3
Vrontis, Demetris
3
Anisimova, Tatiana
2
Azimi, Mohammad
2
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Institution
All
Erasmus Research Institute of Management
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Universität Hannover / Institut für Marketing & Management
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
All
The journal of brand management : an international journal
46
Journal of business research : JBR
33
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
European journal of marketing : EJM
10
Corporate communications : an international journal
9
International studies of management and organization
9
Marketing intelligence & planning
9
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of retail & distribution management
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing for higher education
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
European management journal
3
Global business & economics review
3
Human resource management
3
International journal of human resource management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of financial services marketing : JFSM
3
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Source
All
ECONIS (ZBW)
670
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670
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1
Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros
;
Foxall, Gordon Robert
;
Coelho, …
- In:
Journal of modelling in management
19
(
2024
)
4
,
pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
4
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
5
The mediating effects of perceived brand integrity on brand ethical behavior and corporate brand legitimacy in halal cosmetics
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
6
,
pp. 1461-1478
Persistent link: https://www.econbiz.de/10015063225
Saved in:
6
CRM purchase intentions and attitude toward the brand : exploring fit, longevity, firm motives, brand attractiveness and moderating role of WOM
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of economics and business …
28
(
2024
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10015063334
Saved in:
7
Corporate branding of academic institutions : semiotic communication of logos and names
Wu, Ying Qi
;
Cheong, Cecilia Yin Mei
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 321-343
Persistent link: https://www.econbiz.de/10014566974
Saved in:
8
Consumer complaining behavior in banking : the influence of brand image on brand forgiveness and negative word-of-mouth
Tosun, Petek
;
Gürce, Merve Yanar
- In:
Journal of financial services marketing
29
(
2024
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10015057657
Saved in:
9
Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
Saved in:
10
Sustainable marketing and its impact on the image of the company
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
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