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~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
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Search: subject:"Markenartikel"
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Firmenimage
Brand management
12,657
Markenführung
12,657
Markenimage
8,907
Brand image
8,906
Consumer behaviour
8,447
Konsumentenverhalten
8,446
Brand
5,646
Markenartikel
5,565
Beziehungsmarketing
2,606
Relationship marketing
2,606
Social Web
1,781
Social web
1,781
Online-Marketing
1,532
Internet marketing
1,531
Advertising effects
1,287
Werbewirkung
1,287
Marketing management
1,205
Marketingmanagement
1,204
Luxury goods
923
Luxusgüter
923
Designation of origin
908
Herkunftsbezeichnung
908
Customer satisfaction
865
Kundenzufriedenheit
865
USA
832
United States
827
Tourism marketing
802
Tourismusmarketing
802
Corporate reputation
782
Advertising
766
Brand loyalty
759
Werbung
742
Deutschland
675
Germany
675
Markentreue
664
Einzelhandel
641
Retail trade
641
Emotion
640
Destination management
633
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Undetermined
327
Free
58
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Article
774
Book / Working Paper
8
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Article in journal
Aufsatz im Buch
Conference paper
Konferenzbeitrag
Aufsatz in Zeitschrift
634
Book section
148
Case study
44
Fallstudie
44
Hochschulschrift
41
Thesis
34
Graue Literatur
31
Non-commercial literature
31
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30
Working Paper
30
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29
Sammelwerk
29
Aufsatzsammlung
14
Reprint
11
Guidebook
7
Ratgeber
7
Fallstudiensammlung
6
Conference proceedings
4
Konferenzschrift
4
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Festschrift
1
Handbook
1
Handbuch
1
Interview
1
Lehrbuch
1
Mikroform
1
Sammlung
1
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Language
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English
694
German
86
French
2
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All
Balmer, John M. T.
18
Melewar, T. C.
17
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Becker, Kip
5
Chen, Weifeng
5
Foroudi, Mohammad Mahdi
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Abratt, Russell
4
Dennis, Charles
4
Greyser, Stephen A.
4
Hatch, Mary Jo
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Schultz, Majken
4
Swoboda, Bernhard
4
Wiedmann, Klaus-Peter
4
Abimbola, Temi
3
Baumgarth, Carsten
3
Dineen, Brian R.
3
Erz, Antonia
3
Esch, Franz-Rudolf
3
Han, Heesup
3
He, Xinming
3
Henkel, Sven
3
Hussain, Shahzeb
3
Ind, Nicholas
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kirchgeorg, Manfred
3
Kitchen, Philip J.
3
Markovic, Stefan
3
Navare, Jyoti
3
Nobre, Helena
3
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Published in...
All
The journal of brand management : an international journal
46
Journal of business research : JBR
33
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
European journal of marketing : EJM
10
Corporate communications : an international journal
9
International studies of management and organization
9
Marketing intelligence & planning
9
Corporate brand and corporate reputation
8
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of retail & distribution management
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing for higher education
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Organizational identity in practice
4
Psychology & marketing
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Employer branding for competitive advantage : models and implementation strategies
3
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ECONIS (ZBW)
782
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782
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1
Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros
;
Foxall, Gordon Robert
;
Coelho, …
- In:
Journal of modelling in management
19
(
2024
)
4
,
pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
4
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
5
The mediating effects of perceived brand integrity on brand ethical behavior and corporate brand legitimacy in halal cosmetics
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
6
,
pp. 1461-1478
Persistent link: https://www.econbiz.de/10015063225
Saved in:
6
CRM purchase intentions and attitude toward the brand : exploring fit, longevity, firm motives, brand attractiveness and moderating role of WOM
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of economics and business …
28
(
2024
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10015063334
Saved in:
7
Corporate branding of academic institutions : semiotic communication of logos and names
Wu, Ying Qi
;
Cheong, Cecilia Yin Mei
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 321-343
Persistent link: https://www.econbiz.de/10014566974
Saved in:
8
Consumer complaining behavior in banking : the influence of brand image on brand forgiveness and negative word-of-mouth
Tosun, Petek
;
Gürce, Merve Yanar
- In:
Journal of financial services marketing
29
(
2024
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10015057657
Saved in:
9
Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
Saved in:
10
Sustainable marketing and its impact on the image of the company
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
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