//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Brand management
10,070
Markenführung
10,070
Markenimage
7,878
Brand image
7,877
Consumer behaviour
7,627
Konsumentenverhalten
7,626
Brand
4,701
Markenartikel
4,623
Beziehungsmarketing
2,321
Relationship marketing
2,321
Social Web
1,527
Social web
1,527
Online-Marketing
1,328
Internet marketing
1,327
Advertising effects
1,144
Werbewirkung
1,144
Marketing management
963
Marketingmanagement
962
Designation of origin
829
Herkunftsbezeichnung
829
Customer satisfaction
803
Kundenzufriedenheit
803
Luxury goods
763
Luxusgüter
763
Tourism marketing
730
Tourismusmarketing
730
USA
710
United States
705
Brand loyalty
679
Advertising
675
Werbung
652
Corporate reputation
622
Einzelhandel
592
Retail trade
592
Markentreue
587
Destination management
585
Destinationsmanagement
585
Emotion
553
Viral marketing
491
more ...
less ...
Online availability
All
Undetermined
302
Free
55
Type of publication
All
Article
613
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
Conference paper
Handbuch
Aufsatz in Zeitschrift
619
Aufsatz im Buch
142
Book section
142
Case study
44
Fallstudie
44
Hochschulschrift
41
Thesis
34
Graue Literatur
31
Non-commercial literature
31
Arbeitspapier
30
Working Paper
30
Collection of articles of several authors
29
Sammelwerk
29
Aufsatzsammlung
15
Reprint
11
Guidebook
7
Ratgeber
7
Fallstudiensammlung
6
Conference proceedings
4
Konferenzbeitrag
4
Konferenzschrift
4
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Festschrift
1
Handbook
1
Interview
1
Lehrbuch
1
Mikroform
1
Sammlung
1
more ...
less ...
Language
All
English
606
German
14
French
2
Author
All
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Foroudi, Mohammad Mahdi
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Abratt, Russell
4
Becker, Kip
4
Chen, Weifeng
4
Dennis, Charles
4
Greyser, Stephen A.
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Abimbola, Temi
3
Dineen, Brian R.
3
Han, Heesup
3
He, Xinming
3
Hussain, Shahzeb
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kirchgeorg, Manfred
3
Kitchen, Philip J.
3
Markovic, Stefan
3
Navare, Jyoti
3
Nobre, Helena
3
Rindell, Anne
3
Singh, Jaywant
3
Smith, Katherine Taken
3
Swoboda, Bernhard
3
Tomczak, Torsten
3
Vrontis, Demetris
3
Wiedmann, Klaus-Peter
3
Anisimova, Tatiana
2
Azimi, Mohammad
2
more ...
less ...
Published in...
All
The journal of brand management : an international journal
46
Journal of business research : JBR
33
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
European journal of marketing : EJM
10
Corporate communications : an international journal
9
International studies of management and organization
9
Marketing intelligence & planning
9
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
European management journal
3
Global business & economics review
3
Human resource management
3
International journal of human resource management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of financial services marketing : JFSM
3
Journal of food products marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
622
Showing
1
-
10
of
622
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
Sustainable marketing and its impact on the image of the company
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
Saved in:
4
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
5
Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
Mahmood, Asif
;
Haider, Syed Zeeshan
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
16
(
2020
)
2
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
Saved in:
6
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
7
The effect of the CEO media coverage on corporate brand equity : evidence from Poland
Górska, Anna
;
Mazurek, Grzegorz
- In:
Oeconomia Copernicana
12
(
2021
)
2
,
pp. 499-523
Persistent link: https://www.econbiz.de/10012616040
Saved in:
8
Expanding branding : effects of multiple brand types on organizational attractiveness
Wu, Lusi
;
Dineen, Brian R.
- In:
Chinese management studies
17
(
2023
)
6
,
pp. 1346-1367
Persistent link: https://www.econbiz.de/10014482662
Saved in:
9
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
10
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->