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~subject:"Frankreich"
~subject:"Intellectual property rights"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Trademarks and their role in innovation, entrepreneurship and industrial organization
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Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
2
Why and when do firms trademark? : bridging perspectives from industrial organisation, innovation and entrepreneurship
Castaldi, Carolina
;
Block, Joern
;
Flikkema, Meindert
- In:
Trademarks and their role in innovation, …
,
(pp. 3-12)
.
2021
Persistent link: https://www.econbiz.de/10012597075
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3
Which firms use trademarks? : firm-level evidence from Germany on the role of distance, product quality and innovation
Crass, Dirk
- In:
Trademarks and their role in innovation, …
,
(pp. 13-38)
.
2021
Persistent link: https://www.econbiz.de/10012597077
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4
Firm market valuation and intellectual property assets
Dosso, Mafini
;
Vezzani, Antonio
- In:
Trademarks and their role in innovation, …
,
(pp. 124-148)
.
2021
Persistent link: https://www.econbiz.de/10012597135
Saved in:
5
Are two better than one? : modelling the complementarity between patents and trademarks across industries
Llerena, Patrick
;
Millot, Valentine
- In:
Trademarks and their role in innovation, …
,
(pp. 184-211)
.
2021
Persistent link: https://www.econbiz.de/10012597140
Saved in:
6
Why do innovators not apply for trademarks? : the role of information asymmetries and collaborative innovation
Athreye, Suma
;
Fassio, Claudio
- In:
Trademarks and their role in innovation, …
,
(pp. 237-257)
.
2021
Persistent link: https://www.econbiz.de/10012597145
Saved in:
7
Trademark or patent? : the effects of market concentration, customer type and venture capital financing on start-ups' initial IP applications
Vries, Geertjan de
;
Pennings, Enrico
;
Block, Jörn
; …
- In:
Trademarks and their role in innovation, …
,
(pp. 317-339)
.
2021
Persistent link: https://www.econbiz.de/10012597156
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8
KI-gestützte Schöpfungsprozesse im geistigen Eigentum : rechtliche Anerkennung von künstlicher Intelligenz im IP: vom Hilfsmittel bis zum autonomen Schaffen
Papastefanou, Stefan
- In:
Arbeitswelt der Zukunft : die Gesellschaft im Wandel …
,
(pp. 19-36)
.
2019
Persistent link: https://www.econbiz.de/10012146242
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9
The regulatory environment for wine in China
Genand, Marie-Anne
- In:
The wine value chain in China : consumers, marketing …
,
(pp. 37-44)
.
2017
Persistent link: https://www.econbiz.de/10011616055
Saved in:
10
Intellectual property and technology startups : what entrepreneurs tell us
Graham, Stuart J. H.
;
Sichelman, Ted S.
- In:
Technological innovation : generating economic results
,
(pp. 163-199)
.
2016
Persistent link: https://www.econbiz.de/10011542543
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