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~subject:"Frankreich"
~subject:"Marches (Italy)"
~type_genre:"Working Paper"
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Marches (Italy)
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ECONIS (ZBW)
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The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre H.
-
2016
Persistent link: https://www.econbiz.de/10011555990
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2
Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
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3
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
Saved in:
4
Market entry, fighting brands and tacit collusion : the case of the French mobile telecommunications market
Bourreau, Marc
;
Sun, Yutec
;
Verboven, Frank
-
2018
Persistent link: https://www.econbiz.de/10011915822
Saved in:
5
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dube, Jean-Pierre
-
2016
Persistent link: https://www.econbiz.de/10011586621
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