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~subject:"Frankreich"
~subject:"Multinationales Unternehmen"
~type_genre:"Case study"
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Search: subject_exact:"Multinationales Marketing"
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Frankreich
Multinationales Unternehmen
International marketing
126
Internationales Marketing
126
Transnational corporation
25
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23
Germany
21
Brand management
17
Markenführung
17
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329
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70
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9
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Zentes, Joachim
4
Aktas, Ramazan
2
Buckley, Peter J.
2
Genis-Gruber, Ahu
2
Hefter, Katharina
2
Horn, Sierk
2
Schmid, Stefan
2
Aarts, Pieter
1
Aggarwal, Praveen
1
Amis, John
1
Arnone, Laurent
1
Baumgartner, Günter
1
Botten, Neil
1
Bruhs, Sarah Maria
1
Calpéna, Stéphane
1
Cerne, Annette
1
Colot, Olivier
1
Croquet, Mélanie
1
Cruz-Fernández, Paul A. de la
1
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1
Das, Gurcharan
1
Geerts, Angy
1
Giroux, Marilyn
1
Glowik, Mario
1
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1
Guérin, Laurent
1
Hinner, Michael B.
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Jones, Geoffrey
1
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1
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Maamoun, Ahmed
1
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1
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Paulus, Klaus
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Pentina, Iryna
1
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1
Pozniak, Laetitia
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Fundación CODESPA <Madrid>
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Institut zur Cooperation bei Entwicklungs-Projekten <Wien>
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Gabler-Lehrbuch
2
ASEAN business case studies
1
Brands : interdisciplinary perspectives
1
Business, society and politics : multinationals in emerging markets
1
Cases on business and management in the MENA region : new trends and opportunities
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Chandos business and management series
1
Duisburger betriebswirtschaftliche Schriften
1
E-marketing ; Vol. 3
1
Enterprise & society : the international journal of business history
1
Event-Marketing : Trends und Entwicklungen
1
Freiberger Arbeitspapiere
1
Gabler Lehrbuch
1
Global journal of business research : GJBR
1
Harvard business review : HBR
1
Harvard business review on emerging markets
1
Innovations in international business
1
International journal of business and globalisation : IJBG
1
Journal of business case studies
1
Journal of international consumer marketing
1
Libres opinions
1
Long range planning : LRP ; international journal of strategic management
1
Lund studies in economics and management
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
1
The Harcourt College Publishers series in management
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ECONIS (ZBW)
31
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1
Transnational organization and symbolic production : creating and managing a global brand
Amis, John
;
Silk, Michael L.
- In:
Brands : interdisciplinary perspectives
,
(pp. 119-144)
.
2015
Persistent link: https://www.econbiz.de/10010477898
Saved in:
2
Marketing the hearth : ornamental embroidery and the building of the multinational Singer Sewing Machine Company
Cruz-Fernández, Paul A. de la
- In:
Enterprise & society : the international journal of …
15
(
2014
)
3
,
pp. 442-471
Persistent link: https://www.econbiz.de/10010416193
Saved in:
3
Business-to-business : a global network perspective
Glowik, Mario
-
2014
Persistent link: https://www.econbiz.de/10010486738
Saved in:
4
Zara : globale Mode zu lokalen Preisen
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 229-243)
.
2013
Persistent link: https://www.econbiz.de/10009682306
Saved in:
5
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
6
Path to success : innovative managerial approach
Genis-Gruber, Ahu
;
Aktas, Ramazan
-
2012
Persistent link: https://www.econbiz.de/10009575097
Saved in:
7
Les grandes entreprises et la base de la pyramide : cinq histoires françaises
Calpéna, Stéphane
;
Guérin, Laurent
;
Le Yaouanq, Yves
-
2012
Persistent link: https://www.econbiz.de/10009660252
Saved in:
8
Constructing communication strategy : a three-country case study
Rabino, Samuel
;
Moskowitz, Howard R.
;
Paulus, Klaus
; …
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
Saved in:
9
The growth opportunity that lies next door
Jones, Geoffrey
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
Saved in:
10
Market communication as socio-political activity in emerging markets
Cerne, Annette
- In:
Business, society and politics : multinationals in …
,
(pp. 85-103)
.
2012
Persistent link: https://www.econbiz.de/10009685166
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