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~subject:"Frankreich"
~type_genre:"Arbeitspapier"
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Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
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2014
Persistent link: https://www.econbiz.de/10010433538
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Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
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2014
Persistent link: https://www.econbiz.de/10010433540
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Market entry, fighting brands and tacit collusion : the case of the French mobile telecommunications market
Bourreau, Marc
;
Sun, Yutec
;
Verboven, Frank
-
2018
Persistent link: https://www.econbiz.de/10011915822
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