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~subject:"Freizeitverhalten"
~subject:"Sponsorship"
~type_genre:"Konferenzbeitrag"
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Freizeitverhalten
Sponsorship
Sportmarketing
9
Sports marketing
9
Consumer behaviour
6
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6
Professional sports
6
Profisport
6
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6
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Dimitropoulos, Panagiotis
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Grohs, Reinhard
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Liu, Haoyu
1
Ntasis, Lazaros
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Pawar, Kulwant
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Ratten, Vanessa
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Journal of business research : JBR
1
Sport, Business and Management : an international journal ; SBM
1
Supply Chain Risk and Innovation Management in "The Next Normal" : Proceedings of the 15th International Conference on Operations and Supply Chain Management
1
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ECONIS (ZBW)
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Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
2
Sporting resilience during Covid-19 : the value co-creation process on sport live-streaming platforms
Liu, Haoyu
;
Tan, Kim Hua
;
Pawar, Kulwant
;
Zhang, Sining
- In:
Supply Chain Risk and Innovation Management in "The …
,
(pp. 62-71)
.
2022
Persistent link: https://www.econbiz.de/10013273617
Saved in:
3
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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