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~subject:"Gastronomie"
~subject:"Nachhaltige Entwicklung"
~subject:"Unternehmenserfolg"
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Search: subject:"societal marketing"
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Gastronomie
Nachhaltige Entwicklung
Unternehmenserfolg
societal marketing
20
Corporate Social Responsibility
10
Corporate social responsibility
9
Consumer behaviour
6
Konsumentenverhalten
6
promotion
5
Internet marketing
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Beziehungsmarketing
3
Brand image
3
Firm performance
3
Markenimage
3
Relationship marketing
3
Social Web
3
Social web
3
Societal marketing
3
Soziomarketing
3
Sustainable development
3
corporate social responsibility
3
Brand management
2
Business ethics
2
CSR
2
Corporate Societal Marketing
2
Ethics
2
Ethik
2
Higher education institution
2
Hochschule
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Portugal
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Restaurant industry
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Social and societal marketing
2
Societal Marketing
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7
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Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Banerjee, Sujata
1
Bresciani, Stefano
1
Cai, Zhenyao
1
Ferraris, Alberto
1
Kazmi, A. A.
1
Kim, Min-Seong
1
Kumar, Vinod
1
Li, Ji
1
Li, Pengcheng
1
Mandal, Kaushik
1
Nasab, Seyyed Mohammad Tabataba'i
1
Nilsen, Heidi Rapp
1
Poorrezaei, Mojtaba
1
Rahman, Zillur
1
Rasty, Fereshte
1
Santoro, Gabriele
1
Stepchenkova, Svetlana
1
Surat Teerakapibal
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Zeng, Fue
1
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Journal of promotion management : JPM
2
Global business review
1
Journal of hospitality marketing & management
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : innovations in planning and applied research
1
Management international review : mir ; journal of international business
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ECONIS (ZBW)
7
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1
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
2
Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
3
Responsible marketing and its impact on business performance : a longitudinal study
Mandal, Kaushik
;
Banerjee, Sujata
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
2
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012200003
Saved in:
4
From sustainable tourism to economic development
Surat Teerakapibal
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 197-208
Persistent link: https://www.econbiz.de/10011522085
Saved in:
5
Wine sector : companies' performance and green economy as a means of
societal
marketing
Bresciani, Stefano
;
Ferraris, Alberto
;
Santoro, Gabriele
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 251-267
Persistent link: https://www.econbiz.de/10011522103
Saved in:
6
How international firms conduct
societal
marketing
in emerging markets : an empirical test in China
Zeng, Fue
;
Li, Ji
;
Zhu, Hong
;
Cai, Zhenyao
;
Li, Pengcheng
- In:
Management international review : mir ; journal of …
53
(
2013
)
6
,
pp. 841-868
Persistent link: https://www.econbiz.de/10010205965
Saved in:
7
Sustainability marketing strategy : an analysis of recent literature
Kumar, Vinod
;
Rahman, Zillur
;
Kazmi, A. A.
- In:
Global business review
14
(
2013
)
4
,
pp. 601-625
Persistent link: https://www.econbiz.de/10010258597
Saved in:
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