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~subject:"Germany"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Humor"
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Germany
United States
Humor
221
Advertising effects
86
Werbewirkung
86
Advertising
57
Werbung
56
Consumer behaviour
54
Konsumentenverhalten
54
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42
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42
humor
37
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26
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25
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25
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22
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20
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Aufsatz in Zeitschrift
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29
Humoristische Darstellung
7
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5
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Yoon, Hye Jin
5
Cruthirds, Kevin W.
3
Wang, Yong Jian
3
Hoffmann, Stefan
2
Kim, Yeuseung
2
Laroche, Michel
2
Nepomuceno, Marcelo Vinhal
2
Richard, Marie-Odile
2
Schwarz, Uta
2
Wang, Valerie Lynette
2
Wei, Jie
2
Atta-Owusu, Kwadwo
1
Azeem, Muhammad Umer
1
Berger, Arthur Asa
1
Bettner, Mark S.
1
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1
Carlo, Thomas J.
1
Carlson, Les
1
Choi, Yung Kyun
1
Christina, Boutsouki
1
Coyne, Michael P.
1
Crawford, Heather J.
1
De Clercq, Dirk
1
Decker, Wayne H.
1
Dekker, Erwin
1
Ellis, Nick
1
Gelbrich, Katja
1
Gentry, James W.
1
Gregory, Gary D.
1
Gulas, Charles S.
1
Han, Jeong Yeob
1
Harrison, Robert L.
1
Huang, Liang
1
Huhmann, Bruce A.
1
Hurmelinna-Laukkanen, Pia
1
Islam, Gazi
1
Jensen, David E.
1
Johnson, Jason
1
Justin, Joseph E.
1
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
International journal of advertising : the review of marketing communications
2
Academy of Management learning & education : AMLE
1
American behavioral scientist : ABS
1
Australian journal of management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of critical accounting : IJCA
1
International journal of innovation management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business and management : JBM
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising : JCIRA
1
Journal of euromarketing
1
Journal of managerial issues : JMI
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Organization : the critical journal of organization, theory and society
1
SAM advanced management journal : amj
1
The journal of economic methodology
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
29
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1
Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin
;
Lee, Jongmin
;
Han, Jeong Yeob
;
Ko, Youngjee
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
Saved in:
2
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
3
Funny money : philanthropic giving and the money illusion
Witkowski, Gregory R.
- In:
Nonprofit and voluntary sector quarterly : journal of …
50
(
2021
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012426519
Saved in:
4
When does job dissatisfaction lead to deviant behaviour? : the critical roles of abusive supervision and adaptive humour
De Clercq, Dirk
;
Ul Haq, Inam
;
Azeem, Muhammad Umer
- In:
Australian journal of management
45
(
2020
)
2
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012216975
Saved in:
5
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
6
Economics made fun, and made fun of: how "fun" redefines the domain and identity of the economics profession
Dekker, Erwin
;
Teule, Paul
- In:
The journal of economic methodology
19
(
2012
)
4
,
pp. 427-436
Persistent link: https://www.econbiz.de/10009685221
Saved in:
7
You are joking, right? : connecting humour types to innovative behaviour and innovation output
Hurmelinna-Laukkanen, Pia
;
Atta-Owusu, Kwadwo
; …
- In:
International journal of innovation management
20
(
2016
)
8
,
pp. 1640021-1-22
Persistent link: https://www.econbiz.de/10011656684
Saved in:
8
He who laughs best, leaves last : the influence of humor on the attitudes and behavior of interns
Sobral, Filipe
;
Islam, Gazi
- In:
Academy of Management learning & education : AMLE
14
(
2015
)
4
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011428977
Saved in:
9
Insights into negative humor in organizations : development of the negative humor questionnaire
Cruthirds, Kevin W.
;
Wang, Yong Jian
;
Romero, Eric J.
- In:
Journal of business and management : JBM
19
(
2014
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10010358907
Saved in:
10
What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention
Kim, Yeuseung
;
Yoon, Hye Jin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010383779
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