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~subject:"Globalisierung"
~subject:"long tail"
~type_genre:"Aufsatz in Zeitschrift"
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Globalisierung
long tail
Niche marketing strategy
221
Nischenstrategie
221
Consumer behaviour
39
Konsumentenverhalten
39
Innovation
32
Strategic management
26
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10
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Aufsatz in Zeitschrift
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Denicolai, Stefano
1
Efrat, Kalanit
1
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1
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1
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Han, Sang Pil
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Odlin, Denis
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Oh, Hyelim
1
Onkelinx, Jonas
1
Park, Kyungbae
1
Park, Yongjin
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Management science : journal of the Institute for Operations Research and the Management Sciences
4
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Information systems research : ISR
2
Management information systems : mis quarterly
2
Astin bulletin : the journal of the International Actuarial Association
1
European journal of international management : EJIM
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
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1
International journal of business and systems research
1
International journal of export marketing
1
International journal of leisure and tourism marketing : IJLTM
1
Journal of entrepreneurship and public policy
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of international management
1
Journal of media business studies
1
Knowledge management research & practice : KMRP ; an official journal of the OR Society
1
Review of business and economics
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Review of international political economy : RIPE
1
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ECONIS (ZBW)
26
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1
Design for social sharing : the case of mobile apps
Karanam, Subrahmanyam Aditya
;
Agarwal, Ashish
;
Barua, …
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 721-743
Persistent link: https://www.econbiz.de/10014325170
Saved in:
2
New dominant design and knowledge management : a reversed U curve with long head and tail
Yun, JinHyo Joseph
;
Zhao, Xiaofei
;
Park, Kyungbae
;
Del …
- In:
Knowledge management research & practice : KMRP ; an …
21
(
2023
)
3
,
pp. 622-636
Persistent link: https://www.econbiz.de/10014284839
Saved in:
3
Changing the channel : digitization and the rise of "middle tail" strategies
Benner, Mary
;
Waldfogel, Joel
- In:
Strategic management journal
44
(
2023
)
1
,
pp. 264-287
Persistent link: https://www.econbiz.de/10013474120
Saved in:
4
Startups internationalizing in quest of a business model : the global prospecting of process niche firms
Lehrer, Mark
;
Almor, Tamar
- In:
Journal of international management
28
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013207533
Saved in:
5
Entrepreneurship in superdiverse societies and the end of one-size-fits-all policy prescriptions
Andersson, David E.
;
Bögenhold, Dieter
;
Hudik, Marek
- In:
Journal of entrepreneurship and public policy
11
(
2022
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10013273652
Saved in:
6
Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
Saved in:
7
How does the mobile channel reshape the sales distribution in e-commerce?
Park, Yongjin
;
Bang, Youngsok
;
Ahn, Jae-Hyeon
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10012493783
Saved in:
8
Free versus for-a-fee : the impact of a paywall on the pattern and effectiveness of word-of-mouth via social media
Oh, Hyelim
;
Animesh, Animesh
;
Pinsonneault, Alain
- In:
Management information systems : mis quarterly
40
(
2016
)
1
,
pp. 31-56
Persistent link: https://www.econbiz.de/10011447565
Saved in:
9
Long tails in the tourism industry : towards knowledge intensive service suppliers
Longhi, Christian
;
Rochhia, Sylvie
- In:
International journal of leisure and tourism marketing …
4
(
2015
)
3/4
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011541333
Saved in:
10
A tree-based algorithm adapted to microlevel reserving and long development claims
Lopez, Olivier
;
Milhaud, Xavier
;
Thérond, Pierre-E.
- In:
Astin bulletin : the journal of the International …
49
(
2019
)
3
,
pp. 741-762
Persistent link: https://www.econbiz.de/10012125135
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