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Journal of marketing education : JME
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Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course
Ackerman, David S.
;
Gross, Barbara L.
;
Celly, Kirti Sawhney
- In:
Journal of marketing education : JME
36
(
2014
)
3
,
pp. 221-232
Persistent link: https://www.econbiz.de/10010459663
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2
Effect of type of curriculum on educational outcomes and motivation among marketing students with different learning styles
Ackerman, David S.
;
Hu, Jing
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 273-284
Persistent link: https://www.econbiz.de/10010217774
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