Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course
David S. Ackerman, Barbara L. Gross and Kirti Sawhney Celly
| Year of publication: |
2014
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|---|---|
| Authors: | Ackerman, David S. ; Gross, Barbara L. ; Celly, Kirti Sawhney |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 36.2014, 3, p. 221-232
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| Subject: | student motivation | learning approaches and issues | marketing education issue | surveys | methodology | retailing | course content | undergraduate education | level/type of education | creativity/creative problem solving | skills/traits development in marketing education | Betriebswirtschaftsstudium | Graduate business education | Studierende | Students | Lehrplan | Curriculum | Marketing | E-Learning | E-learning | Wirtschaftsstudium | Graduate economics education |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010459663