Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - 2024
1 -- The New Paradigm: H2H Marketing -- 1.1 Case Study: Whole Foods Market -- 1.2 Case Study: Design-Thinking at the … decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this …