//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Großbritannien"
~subject:"Messung"
~subject:"World"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Großbritannien
Messung
World
Markenimage
54
Brand image
53
Consumer behaviour
36
Konsumentenverhalten
36
Brand management
33
Markenführung
33
Brand
23
Markenartikel
23
Marketing management
8
Marketingmanagement
8
Brand extension
6
International marketing
6
Internationales Marketing
6
Markentransfer
6
USA
4
United States
4
Welt
4
Comparison
3
Economic culture
3
Market research
3
Marketing
3
Marktforschung
3
Vergleich
3
Wirtschaftskultur
3
Bewertung
2
Beziehungsmarketing
2
Corporate reputation
2
Culture
2
Einzelhandel
2
Evaluation
2
Firmenimage
2
Japan
2
Kultur
2
Measurement
2
Relationship marketing
2
Retail trade
2
Social values
2
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Reprint
Article in journal
249
Aufsatz in Zeitschrift
249
Aufsatz im Buch
44
Book section
44
Hochschulschrift
23
Thesis
19
Graue Literatur
15
Non-commercial literature
15
Arbeitspapier
11
Working Paper
11
Case study
6
Collection of articles of several authors
6
Fallstudie
6
Sammelwerk
6
Collection of articles written by one author
3
Sammlung
3
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Handbook
2
Handbuch
2
Systematic review
2
Übersichtsarbeit
2
Conference paper
1
Dissertation u.a. Prüfungsschriften
1
Fallstudiensammlung
1
Guidebook
1
Konferenzbeitrag
1
Market information
1
Marktinformation
1
Mikroform
1
Ratgeber
1
Statistik
1
more ...
less ...
Language
All
English
8
Author
All
Azoulay, Audrey
1
Erdem, Tülin
1
Hewett, Kelly
1
Holt, Douglas B.
1
Jacobs, Gabriele
1
Kapferer, Jean-Noël
1
Madden, Thomas Justin
1
Motameni, Reza
1
Pan, Yigang
1
Quelch, John A.
1
Rekom, Johan van
1
Roth, Martin S.
1
Schmitt, Bernd
1
Shahrokhi, Manuchehr
1
Swait, Joffre
1
Taylor, Earl L.
1
Valenzuela, Ana
1
Verlegh, Peeter W. J.
1
more ...
less ...
Published in...
All
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
International marketing ; Vol. 2
1
Marketing-mix strategies - product strategy and promotion strategy
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
2
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
3
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
4
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
5
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
6
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
7
Measuring and managing the essence of a brand personality
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
-
2009
Persistent link: https://www.econbiz.de/10003836301
Saved in:
8
Brands equity valuation : a global perspective
Motameni, Reza
;
Shahrokhi, Manuchehr
-
2008
Persistent link: https://www.econbiz.de/10003656319
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->